ABL Recruitment
Media Buying Manager
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Join a leading name in the automotive sector and take ownership of media strategy for a recognised and growing brand.
Our client is seeking an experienced Media Buying Manager to drive integrated media campaigns across traditional and digital channels, delivering measurable results and supporting ambitious business growth.
Job title: Media Buying Manager
Job type: Permanent, full-time
Location: London
Working pattern: on site (5 days/week)
Salary: up to £70,000
Key Responsibilities
- Develop and execute integrated media buying strategies across TV, digital, OOH, print, radio, and emerging media channels.
- Manage media agencies and vendors, ensuring alignment with internal marketing, brand, product, and retail teams.
- Conduct audience analysis, market research, and competitor benchmarking to inform media planning.
- Negotiate media rates, placements, and sponsorship opportunities to maximise value and campaign effectiveness.
- Monitor, optimise, and report on campaign performance using data and analytics.
- Manage media budgets, ensuring cost efficiency and strong return on investment.
- Ensure compliance with brand guidelines, industry regulations, and financial controls, including SOX where applicable.
- Stay up to date with media trends, technologies, and opportunities within the UK automotive market.
- Prepare post-campaign analyses with insights and recommendations.
- Support senior leadership with media investment recommendations and campaign reporting.
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Requirements
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- Bachelor's degree in Marketing, Advertising, Media, or a related field.
- Minimum of 5 years' experience in media buying.
- Proven experience within the automotive sector is essential.
- Demonstrated experience managing large-scale, multi-channel media campaigns.
- Strong knowledge of the UK media landscape, consumer behaviour, and automotive market.
- Proficiency with media planning and analytics platforms such as Nielsen, Kantar, AdIntel, Google Ads, Meta Ads Manager, and DV360.
- Strong negotiation, stakeholder management, and agency management skills.
- Excellent analytical skills with experience measuring and optimising campaign performance.
- Experience managing significant media budgets and ensuring financial compliance.
- Strong organisational skills with the ability to manage multiple priorities and deliver results to tight deadlines.
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