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SHIFT Active Media Paid Media Manager
SHIFT Active Media is looking for a Paid Media Manager to deliver best-in-class digital advertising campaigns for some of the world’s most exciting cycling brands. You’ll play a key role in our Media Planning & Buying team – owning the day-to-day management and performance of paid media campaigns across Google and Meta platforms.
You’ll be responsible for building and optimising campaigns that drive measurable results – from product launches to ecommerce performance and brand awareness. You’ll bring strong platform knowledge, a sharp analytical mindset, and the ability to turn data into action. This is a great opportunity to work in a high-performance, passionate, and collaborative team at the forefront of cycling media.
Campaign Management & Execution
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- Plan, manage, and optimise paid media campaigns across Google Ads and Meta Ads Manager, including Search, Shopping, Performance Max, Display, YouTube, and Facebook/Instagram.
- Support the development of campaign creative by briefing internal teams on platform requirements, messaging, and performance insights.
- Monitor campaign performance and pacing daily, adjusting targeting, bids, budgets, and creative to deliver on KPIs.
Analysis & Reporting
- Use GA4, Looker Studio, and platform dashboards to analyse campaign performance and extract actionable insights.
- Track key metrics such as ROAS, CPA, CTR, and new customer acquisition.
- Build clear, concise reports that feed learnings back into planning.
Strategic Contribution
- Share performance insights and media recommendations with internal teams and clients.
- Contribute to media planning discussions and campaign briefs.
- Stay up to date with platform changes and emerging ad formats, sharing knowledge across the team.
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About You
- Proven experience in Google Ads and Meta advertising
- Strong planning and analytical skills - be able to make data-driven decisions
- Experienced in using reporting tools and platforms like Google Analytics
- Strong organisational and prioritisation skills
- Excellent written and verbal communication skills
- Experience working in a fast-paced environment, with the ability to work under pressure and meet tight deadlines
- Team Player
- Inherent interest in cycling and an outdoor lifestyle (preferred, not a requirement)
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