Accenture UK & Ireland
Media Relations Accenture Song Senior Manager
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Position: Media Relations Accenture Song Senior Manager
Location: London
Bring your big ideas and marketing expertise to Accenture and you may find that your career catapults to places you never imagined. As a leader in management consulting, technology and outsourcing services, our teams work closely with clients to improve the way the world works and lives. Whether you work directly with clients or manage important internal initiatives and efforts, you’ll find amazing opportunities to make a measurable difference.
Corporate Functions – Marketing & Communications
As part of this team, you’ll play a key role in helping Accenture execute its strategy. You’ll work with a diverse team of innovative marketing experts who focus on the following areas:
- Global brand management and advertising
- Global events and sponsorships
- Internal communications
- Marketing research
- Media and industry analyst relations
- Corporate and financial communications
- Internet marketing
- Recruitment marketing
- Client-centric marketing
- Industry, service line and geographic marketing campaigns
YOUR ROLE: Media Relations Senior Manager – Accenture Song
Accenture is looking for a dynamic public relations pro to lead the strategy, execution and coordination of a comprehensive media relations program for Accenture Song’s business, with direct responsibility for creating and executing the media relations campaigns for functions (such as: Design, Marketing, Commerce, Service along with added responsibilities to supporting executive visibility efforts across the business. The role is responsible for generating top tier and trade media coverage in influential press in support of Accenture Song’s objectives, content, and leaders.
Additionally, this role is responsible for supporting an executive positioning program for Accenture’s CMO and CCO leveraging media relations, social media, speaking engagement and awards as relevant. This role is also responsible for guiding and managing the media relations team supporting the business. This individual will work closely with the Accenture Song marketing & communications leads as well as the global industry leads, service leads and other M+C leadership.
The individual will also collaborate with national, industry, business and global media relations colleagues across the company to leverage content for relevant stories, and will complement the media relations program with social media to amplify awareness and visibility. This role reports into Accenture’s Global Media Relations team and is part of Accenture’s Corporate Communications function.
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Responsibilities
While there will never be a typical day at Accenture, here’s a look at some of your responsibilities.
- Partnering with the business to closely understand business goals and translate them into an actionable global media strategy.
- Create and manage the global media strategy for Accenture Song and executing it alongside Song’s media team.
- Teaming across the function, geography and industry media leads and marketing teams to develop themes and messaging that align with the marketing teams’ plans as well as overall trends and major events.
- This includes managing an editorial calendar for thought leadership launches, regular byline contributions and navigating potential internal and external news conflicts
- Media audits, reporting and briefer development
- Establish executive positioning platforms leveraging subject matter experts.
- Coach and prepare spokespeople. Drive the content pipeline for media relations on clients stories, research and thought leadership.
- Monitor the competitive landscape for media mentions and share of voice, applying this knowledge to improve Accenture’s overall position in the industry, as well focus in reporting (monthly, quarterly, per campaign) using agency resources as well as key technologies like Meltwater.
- Conduct and analyze market/competitor/influencer research as input to positioning and external marketing and communications plans.
- Drive the application process for industry important awards and rankings; promote wins.
- Manage and develop professional working relationships with key journalists and client peers.
- Work with industry marketing & communications team to create and execute effective social media initiatives for functional leadership and other Song executives.
- Ensure that industry media relations initiatives are consistent with strategic business objectives for Accenture
Your Experience
- Bachelor's degree or other university degree.
- Significant experience in PR/corporate communications with a focus on technology, thought leadership and content PR, in house or agency.
- Experience at building strong working relationship and providing strategic counsel to senior leadership.
- Demonstrated leadership, teamwork and collaboration in professional setting. Demonstrated knowledge and ability for media measurement tools, tactics and capabilities.
- Natural storyteller with ability to connect Accenture capabilities to industry news.
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SET YOURSELF APART: Preferred Skills
- Strong relationships with business, industry and trade press.
- Able to leverage social media to augment and amplify media relations program. Broad based business acumen and ability to quickly grasp Accenture’s business strategy.
- Global perspective and understanding of business marketplace; quick thinking with an inquisitive nature and desire to learn about economic and business drives, the technology ecosystem and all aspects of Accenture’s business.
- Able to partner with and influence executives at all levels of the organization through relationship building and executive-level presence.
- Demonstrated ability to provide strategic support and counsel; issues management experience a plus.
- Exceptionally detail oriented yet equally flexible and agile. Comfortable with ambiguity.
- Proven ability to manage multiple tasks under tight deadlines.
- Ability to be flexible and work analytically in a problem-solving environment. Innovative/creative problem solving skills.
- Passion for executing deliverables and programs of the highest quality possible. Excellent communication (written and oral) and interpersonal skills
- Excellent negotiation, influence, mediation and conflict management skills. Strong leadership skills—team building, supervision, mentoring.
- Ability to work autonomously and independently, yet integrate and collaborate with other areas within Marketing & Communications and other areas within Accenture.
- Demonstrated leadership in professional setting; either military or civilian Demonstrated teamwork and collaboration in a professional setting; either military or civilian.
Work Requirements
- Must be based in Accenture office.
- Some travel required (10%)
Application Deadline
Ongoing
Accenture reserves the right to close the role, if a suitable candidate is found.
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