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Company Description
R4 Advertising is a media trading, planning, and activation agency built for brands that prioritize value creation in media. The agency trades media at scale, focusing on real audience behavior and precise activation to protect performance, control cost, and deliver measurable commercial outcomes. R4 Advertising partners with brands that demand clarity, accountability, and full ownership of their media economics, with all value created through trading returned to the client. With teams operating across Cardiff, London, and New York City, the agency works with ambitious brands that expect their media investment to work harder and smarter. R4 Advertising is driven by trade discipline, audience intelligence, and precise activation as the foundation of how media should work.
Role Description
A Media Trader at R4 is a revenue owner.
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Qualifications
- Strong analytical and numerical skills, with the ability to interpret audience, pricing, and performance data to inform trading decisions.
- Experience in media planning, buying, or trading across channels such as digital, video, audio, and OOH, with a focus on performance and efficiency.
- Effective communication and collaboration skills, with the ability to work closely with internal teams and external partners in a clear and accountable manner.
- Strong organisational skills, attention to detail, and the ability to manage multiple campaigns and deadlines in a fast-paced environment.
- Commercial awareness and comfort working with budgets, trading margins, and cost-control principles within a transparent media model.
- Relevant experience in a media agency or trading environment; a degree or equivalent qualification in marketing, advertising, business, economics, or a related discipline is beneficial.
- Interest in market trends, media innovation, and the evolving media landscape, with a proactive approach to learning and professional development.
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