Job Title: Member and Supporter Acquisition Lead (Maternity Cover)

Team: Supporter Engagement & Experience

Contract: Fixed-term 6 months

Location: Hybrid (split between home-working and either London, Cardiff or Edinburgh)

This role sits within a pay grade with a pay range of £33,367 to £50,051. The salary on appointment will be set at the lower end of the pay range, to a maximum of £41,709 depending on the candidate's skills and experience. This approach aims to ensure fair compensation for new hires while maintaining alignment with the structured pay scale for the role.

It’s an exciting time to join the Ramblers as we have recently refreshed our strategy to support the delivery of our long-term ambitions.

We need your drive, knowledge, skills, and creativity to help us raise awareness of the Ramblers and what we stand for, enabling the charity to grow its supporter base and open up the joys and wellbeing benefits of walking to many more people.

Context and purpose of role

At the heart of the Ramblers lies our community of over 100,000 members and supporters, enabling us to fulfil our charitable mission across the length and breadth of Great Britain.

You will drive the growth of the organisation's membership and supporter base through strategic marketing, outreach, and engagement efforts.

This role is vital for expanding the Ramblers reach, enhancing its financial stability, and strengthening its community impact. You will develop and implement effective acquisition strategies, engage potential members and supporters, and foster long-term relationships aligned with the organisation's mission and values. You are a subject-matter expert in fundraising acquisition and digital marketing.

Key responsibilities

• Deliver the Ramblers membership acquisition programme to attract and retain new members and supporters. This includes integrated, multi-channel marketing campaigns (including digital and face-to-face) and a test-and-learn approach to optimise conversion rates, sales, ROI and life-time value, with support from the Head of Member and Supporter Experience. At the Ramblers our current key acquisition channels are Digital Marketing, telemarketing and private site.
• Manage our welcome and reactivation programmes (email, mail and telephone).
• Using evidence-based insights, work with the Head of Member and Supporter Experience to evolve the membership proposition (embedding Ramblers new digital assets, platforms, products, offers) to enhance our relevance and reach.
• Manage the acquisition budget of c£500k, producing timely reports to the Head of Member and Supporter Experience on income, expenditure and KPIs to monitor performance against plans. Lead the reforecast process for key lines accountable for and support the budget process.
• Lead key acquisition projects across the organisation, delivering to time and budget.
• Ensure regulatory compliance is embedded across team processes and communications in areas such as GDPR (General Data Protection Regulation), PECR (Privacy and Electronic Communications Regulations), Gift Aid, and the Fundraising Regulator. Ensure any agencies used adhere to the high standards we set.
• Work across teams to develop and deliver engaging supporter journeys that enhance and deepen supporters’ experience of the Ramblers.
• Agency and supplier management – manage and develop strategic relationships with our agencies, including the management of SLAs and performance measures, ensuring consistently high levels of performance.
• Consult, equip and support the Ramblers GB-wide network of volunteer ‘membership ambassadors’ providing tools and resources to grow membership.
• Undertake such other duties as may be reasonably required of the post
• Engage and proactively develop excellent working relationships across the organisation