Haas F1 Team
Merchandise & Licencing Manager
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About the Role
As our Merchandise & Licensing Manager, you will lead the Team's global merchandise, retail and licensing programme, overseeing strategic partnerships, commercial performance and retail operations. Working closely with senior stakeholders, you'll help shape the long-term direction of the programme while leading a small team and ensuring the successful delivery of merchandise and licensing initiatives across the business.
What You'll Be Doing
- Lead the Team's global merchandise, retail, apparel and licensing strategy.
- Develop new revenue opportunities across merchandise, retail activations and licensing partnerships.
- Manage and grow relationships with retail partners, licensees and suppliers.
- Oversee seasonal merchandise planning, product development and brand compliance.
- Develop, negotiate and manage licensing partnerships to maximise commercial value and brand exposure.
- Develop and deliver retail activation strategies across Formula 1 race weekends, public events and promotional activities.
- Lead team apparel, inventory management and racewear programmes.
- Lead, coach and develop the Merchandise & Licensing team.
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What You Bring
- Degree or equivalent qualification in Marketing, Business, Commercial Management, Retail, Licensing, or a related field.
- 5-7 years' experience in merchandise, licensing, retail, marketing or commercial partnerships.
- Experience within motorsport, sport, entertainment or premium consumer brands.
- Proven people leadership experience.
- Strong commercial acumen with budgeting and forecasting experience.
- Experience managing external partners, suppliers and licensing relationships.
- Strong understanding of brand management, product development and retail operations.
About Us
TGR Haas F1 Team has been a stalwart of the FIA Formula 1 World Championship for over a decade, with more than 200 Grand Prix starts. As the first American F1 team since 1986, we made an immediate impact with a points-scoring debut in 2016 – and we’re still building momentum today. With operations across Kannapolis (USA), Banbury (UK), and Maranello (Italy), we are a performance-driven, hands-on racing team where every contribution matters.
Here, you’ll have visibility, responsibility, and the chance to make a real difference.
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We’re not a corporate machine, we’re a team built on passion, speed, and innovation.
Why TGR Haas F1 Team?
- Real impact – See your work come to life on a Formula 1 car
- Global exposure – Collaborate across US, UK & Italy
- Career acceleration – Broad visibility, real responsibility, rapid growth
- Team culture – Passionate, loyal, and driven colleagues
- Innovation mindset – Your ideas are heard (and expected)
- High-performance environment – Where excellence is the baseline
- Competitive rewards – Salary, bonus & performance incentives
- Wellbeing support – Year-round health & wellbeing programmes
- Inclusive culture – Diversity & different perspectives power our success
Why This Role?
If you're passionate about merchandise, licensing, retail and commercial growth, this is a unique opportunity to lead a key business function within a Formula 1 team. You'll shape strategy, build valuable partnerships, and drive the continued growth of our global merchandise and licensing programme.
Join our team and make your passion your profession.
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