Merchandise & Licensing Manager

Merchandise, Licensing & Retail

• Maintain ownership of all merchandise and licensing programmes, ensuring products meet brand standards and market requirements.
• Develop and manage the seasonal merchandise plan aligned with brand objectives and fan insights, working closely with our retail partner and other licensees to oversee product development and design approvals.
• Develop, negotiate, and manage licensing partnerships to maximise commercial value and brand exposure.
• Create and implement retail activation plans in partnership with team brands and external stakeholders, ensuring alignment with wider commercial, marketing, and consumer product objectives.
• Oversee all licensing agreements and ensure compliance with contractual obligations and brand guidelines.
• Day-to-day responsibility and professional account management of all licensee relationships, with responsibility for maintaining strong working relationships and communication channels with licensees.
• Work closely with retail partners and licensees to optimise product ranges, sales performance, and customer experience.
• Develop and oversee merchandise marketing plans in conjunction with internal marketing and communications teams.
• Project-manage Haas F1 Team’s co-branded merchandise offering to partners, creating merchandise catalogues, order forms and overseeing orders and deliveries from supplier.
• Working with our retail partner, devise a retail events strategy across key race weekends, off-track events, public TPC events and any public show car runs. Be the lead point of contact on site for the delivery of these projects when needed.
• Liaise with Formula 1 and their partners to align on Concorde licensing initiatives.
• Track sales performance, royalty income, stock levels, and market feedback, providing regular reporting and recommendations to senior leadership.
• Deliver quarterly business reviews and strategic updates to senior management.
• Monitor market trends and competitor activity to inform licensing strategy.

Team Apparel & Retail Partner

• Maintain overall responsibility for the strategic and operational management of the Team's apparel and retail partner.
• Develop strong working relationships to ensure delivery against commercial and operational objectives.
• Collaborate with Creative and Brand teams on the design and development of teamwear collections.
• Lead all planning, ordering, forecasting, and budget management for team apparel.
• Ensure contracted sponsorship rights and apparel-related commercial assets are fully leveraged and delivered.
• Develop and execute joint retail marketing and activation plans with apparel and retail partners.
• Oversee product supply, ordering processes, inventory planning, and fulfilment activities.

Team Clothing & Inventory Management

• Lead the strategy and operation for team clothing, inventory management, and distribution.
• Oversee stock planning, purchasing, storage, and distribution processes.
• Ensure clothing inventory is accurately maintained and managed efficiently.
• Work closely with internal stakeholders to ensure timely fulfilment of team apparel requirements.
• Manage clothing supplier relationships and performance.

Driver & Mechanic Racewear

• Oversee the supply and management of driver and mechanic racewear programmes.
• Ensure racewear requirements are planned and delivered in line with the Formula 1 calendar.
• Manage budgets associated with driver and mechanic apparel.
• Coordinate racewear updates associated with partner branding, special projects, and seasonal launches.
• Work collaboratively with suppliers, Driver Managers, and operational departments to ensure seamless delivery.

Events & Activation

• Develop and manage retail activation strategies across Formula 1 race weekends, public events, team activations, and promotional appearances.
• Act as the senior point of contact for merchandise and retail operations at key events when required.
• Work with Formula 1 and associated rights holders on licensing and retail initiatives.
• Identify opportunities to increase fan engagement through retail and licensing activations.

Marketing Departmental Support

• Raising of department purchase orders and track processing of these with Accounting Team when required.
• Attend all departmental meetings.

Team Leadership & Strategy

• Support the implementation of departmental strategies in line with organisational goals.
• Lead team-level initiatives and contribute to cross-functional projects that promote continuous improvement.
• Provide input into policy and process development, sharing insights from frontline operations.
• Actively develop team capability by providing regular feedback, coaching, and development opportunities that support performance, engagement, and career growth.
• Manager plays a critical role in maintaining performance standards and positive workplace behaviours across their teams.

Operational Delivery

• Oversee day-to-day team operations, ensuring services are delivered efficiently and meet performance standards.
• Promote a culture of accountability, collaboration, and service excellence within the team.
• Ensure team compliance with relevant legislation, policies, and procedures.

Stakeholder Collaboration

• Build effective working relationships with internal colleagues, external partners, and service users.
• Represent the team in meetings, working groups, and stakeholder forums.
• Act as the first point of contact for escalated issues and complex queries within the team’s remit.

Resource & Budget Management:

• Support budget management activities, ensuring resources are used effectively and aligned with priorities.
• Monitor team resource allocation and identify opportunities for optimisation.
• Contribute to financial reporting and forecasting as required.

Governance & Risk

• Uphold governance standards within the team, ensuring transparency and accountability.
• Identify operational risks and support the implementation of mitigation measures.
• Participate in emergency planning and business continuity activities relevant to the team.

Team Leadership

• Lead and mentor a team of professionals.
• Undertake such other duties as may be reasonably required, consistent with the responsibilities of the role.

Person Specification

Essential Qualifications & Experience

• Degree or equivalent professional qualification in Marketing, Business, Commercial Management, Retail, Licensing, or a related discipline.
• Minimum of five to seven years' experience in merchandise, licensing, retail, marketing, or commercial partnerships within motorsport, sport, entertainment, or premium consumer brands.
• Previous people management experience with responsibility for developing and leading direct reports.
• Experience managing external partners, suppliers, and licensing relationships.
• Proven experience managing budgets, forecasting, and commercial performance.
• Strong understanding of brand management, licensing, product development, and retail operations.
• Able to handle setbacks and adapt quickly to changing circumstances.
• Proven leadership in high-pressure, performance-driven environments.
• Resilience & Composure
  • Maintains calm and focus in high-pressure, fast-paced environments.
  • Able to handle setbacks and adapt quickly to changing circumstances.
• Integrity & Discretion
  • Trusted to manage confidential information and sensitive team matters.
  • Upholds the highest standards of professionalism