Poole & Partners Ltd
Merchandise Strategy Manager
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TikTok Shop UK Merchandise Strategy Manager
TikTok Shop UK generated 2.1 billion GBP in GMV in 2025. BFCM delivered a 3x uplift for sellers, and the UK Summer Sale saw daily GMV peaks 1.6x higher than the previous year. Platform subsidies and merchandise strategy sit right behind those results. The team behind that function is hiring.
Role Overview
This is a Merchandise Strategy Manager role within TikTok Shop UK's e-commerce campaign team, owning product selection strategy and promotion subsidy planning across major UK campaigns including Black Friday and seasonal promotions.
What You Will Be Doing
- Develop and optimise end-to-end merchandise strategies for UK campaigns
- Analyse industry trends, competitor offerings, and TikTok user insights to drive GMV, conversion rates, and average order value
- Design merchant incentive mechanisms using platform resources including traffic support and subsidies
- Build and run A/B tests to optimise subsidy ROI
- Coordinate with Product, Data Analytics, and Engineering to consolidate feature requirements and build the data infrastructure behind the strategy
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Key metrics you will own: GMV scale, operational efficiency, merchant participation rate, and user growth.
What We Are Looking For
- At least 1 year of experience in e-commerce, retail, brand management, consulting, business strategy, or operations
- Strong data analytical skills: Excel and SQL proficiency required, data visualisation tools a plus
- Comfortable translating data into actionable business insights and strategy
- Strong cross-functional communication and stakeholder management skills
- Self-motivated and adaptable in a fast-paced environment
- Degree in Marketing, Business, Data Analytics, Economics, or a related field
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The Details
- Fully remote, 5 days a week
- Reports into Wendy Lu
- 2-stage interview process
Interested? Apply here or message Alice at Poole + Partners directly.
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