Sailglobal
Merchandise TPA - Campaign Team
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Contract type: at least 1 year, better to be 2 years
Working mode: Remote, 5 days a week
Job Description
This role is responsible for developing and executing merchandise selection strategies and promotion subsidy plans for TikTok UK's e-commerce campaigns. You will own key business metrics including GMV scale, operational efficiency, merchant participation rate, and user growth, while aligning strategies with market trends, consumer demands, and platform business objectives. Your work will directly drive sales performance, enhance long-term merchant growth, and deliver genuine value to TikTok users.
Responsibilities:
- Develop and optimize end-to-end merchandise strategies for UK campaigns (e.g., seasonal promotions, Black Friday) by analyzing industry trends, competitor offerings, and TikTok user insights, directly driving GMV, conversion rates, and average order value (AOV) growth.
- Design merchant incentive mechanisms using platform resources (traffic support, subsidies, data tools) to attract high-quality merchants and premium, competitively priced products; collaborate with the Industry AM team to expand merchant coverage and enhance recruitment efficiency.
- Create targeted subsidy strategies for campaigns and conduct A/B tests to optimise subsidy ROI, unlocking user acquisition and repeat purchase growth.
- Coordinate with Product, Data Analytics, and Engineering teams to consolidate product feature requirements and build data infrastructure, enabling data-driven strategy adjustments and stakeholder alignment.
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Qualifications:
- Experience: At least 1 year of relevant work experience in e-commerce, retail, brand management, consulting, business strategy, operations, or a related field.
- Education: Bachelor's degree or above, preferably in Marketing, Business Administration, Data Analytics, Statistics, Economics, or a related discipline.
- Core Competencies: Strong data analytical and problem-solving skills, with proficiency in Excel, SQL, and data visualization tools. Ability to translate data into actionable business insights.
- Soft Skills: Excellent cross-functional communication and stakeholder management skills, with the ability to collaborate effectively across Business Development, Product, Data, and Operations teams. Self-motivated, adaptable, and able to thrive in a fast-paced, dynamic e-commerce environment.
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Location & Working Pattern
This role is based in London, UK, and remote working, but requires to come to the office when needed.
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