Forward Role Recruitment
Merchandising Manager
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Product Merchandising Manager - Womens & Girls
Our client is a sport and lifestyle brand growing fast across both direct-to-consumer and wholesale channels. They're now hiring a Product Merchandising Manager to lead the Womens & Girls category, from strategy through to shelf.
You'll own the full product lifecycle for Womens & Girls - range strategy, consumer segmentation, pricing, forecasting, and sell-in. Working closely with design, marketing, GTM, development and sourcing, you'll shape collections that are commercially strong and true to the brand.
This is a hands-on, commercially-led role based at our client's Liverpool office. You'll balance long-term category planning with the day-to-day detail: pricing architecture, competitor analysis, KPI tracking, and the account plans that drive the wider strategy forward.
What You'll Be Doing
Plan & Position the Range
- Establish product positioning and support senior leadership on short- and long-term category plans in line with wider business direction
- Write key account plans that ladder up to the overarching strategy
- Define consumer profiles and segment the range by target consumer and distribution channel
- Work with design to develop product lines that are commercially viable and true to the brand
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Own the Commercials
- Analyse DTC and WHS sales data, consumer behaviour, and seasonal and market trends to spot opportunities and manage product lifecycles
- Implement a pricing architecture in line with the market, benchmarking competitor pricing to maximise sales and profitability
- Provide accurate forecasts by article
- Hit category KPIs: SKU efficiency, margin, article counts and more
Bring the Range to Market
- Present ranges to internal and external stakeholders at sales launch, CAD reviews and pre-lines
- Brief in product needs, including specific retailer requirements and quick-to-market opportunities
- Manage the SMU process
- Prepare materials for sell-in, including trend reports, price lists and catalogues
Cross-Functional Delivery & Reporting
- Work closely with marketing, GTM, design, development and sourcing to bring collections to life
- Keep product information accurate and current across relevant systems
- Track and evaluate key success metrics, feeding back to design regularly
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What We're Looking For
Must-Have:
- Minimum 3 years' experience in a similar product merchandising role
- Experience developing a brand within the sport and/or lifestyle industry
- Both commercially and strategically minded, with a proven track record of delivering brand growth
- Strong communication and presentation skills
- Knowledge of the consumer, WHS landscape and global market
- Strong interpersonal skills, with the ability to build relationships across cross-functional teams
- Highly organised, with the ability to manage multiple projects simultaneously
You'll Stand Out If You:
- Have specific experience merchandising womenswear or girlswear ranges
- Have worked across both DTC and wholesale channels
What You'll Get
- 💰 £45,000 - £55,000 salary (depending on experience)
- 🎉 Uncapped bonus scheme
- 🌴 25 days holiday plus your birthday off
- 🛡️ Death in service benefit, 4x salary
- 🛍️ Staff discount
- 🏋️ Free on-site gym
- 📈 Personal development opportunities
- 🚀 Be part of a successful, rapidly growing brand
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