C&D Talent Advisory
Mid-Senior Growth Marketer – AI-Native LegalTech
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About Our Client
Our client is an AI-native law firm redefining how legal services are delivered to real estate private equity firms, investment funds, financial institutions, and corporates. By combining senior legal expertise with intelligent systems, they enable routine work to happen faster while ensuring critical decisions receive the judgment they deserve.
Backed by leading Tier 1 investors, the company is at an exciting early stage with a product already used daily on real client matters—creating a powerful feedback loop between technology and legal practice.
Location: London, United Kingdom (Hybrid)
Employment Type: Full-time
Level: Mid-Senior Level
Compensation: Competitive salary + meaningful equity
Travel: London office every 5-6 weeks for collaboration
The Opportunity
This is the company's first dedicated marketing hire.
You will own how the firm gets discovered, how visitors become customers, and how growth becomes repeatable. Reporting directly to founders and the GTM Lead, you'll build the marketing engine from the ground up.
This is a hands-on builder role. You'll write copy, launch campaigns, optimize conversion, analyze performance, and ship experiments quickly.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What You'll Do
Website & Conversion Optimization
- Own the website end-to-end: messaging, structure, SEO, performance, and conversion
- Run CRO experiments across landing pages, pricing, CTAs, and user journeys
- Improve activation and lead conversion metrics
Demand Generation
- Build scalable acquisition channels including: SEO & content marketing, LinkedIn and Google Ads, Partnerships, Lifecycle email campaigns
Analytics & Attribution
- Own marketing analytics and attribution
- Monitor funnel performance and optimize growth metrics
- Use data to drive decision-making and experimentation
GTM & Positioning
- Partner closely with founders and GTM leadership
- Develop messaging that resonates with sophisticated buyers in legal and financial services
- Create content that drives trust and pipeline
Requirements
- 3+ years of experience in B2B growth or product marketing
- Experience at Seed to Series B startups
- Proven track record improving website conversion or paid acquisition performance
- Hands-on experience with Webflow, Framer, or Next.js, GA4 or PostHog, HubSpot, Ahrefs or Semrush
- Basic SQL knowledge is a plus
- Excellent written communication skills
- Ability to operate autonomously in a fast-paced environment
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Ideal Candidate
- AI-native and actively uses frontier AI tools in daily work
- Has built side projects, written content, or launched initiatives independently
- Demonstrates strong product thinking and customer empathy
- Thrives in ambiguity and enjoys rapid experimentation
- Combines strategic thinking with hands-on execution
Nice to Have
- Experience in LegalTech, FinTech, or professional services
- Experience marketing to sophisticated B2B buyers
- Technical familiarity with AI APIs or automation workflows
What We Offer
- Competitive salary
- Meaningful equity package
- Direct access to founders and GTM leadership
- Full ownership across website, channels, content, and lifecycle
- Annual offsite in Mallorca
- High-trust, high-autonomy culture
- Opportunity to shape the future of AI-native legal services
At our client, speed beats perfection, ownership beats hierarchy, and AI is not a feature—it's how work gets done.
If you're excited to build the growth engine of an AI-native company from day one, we'd love to hear from you...
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Jessica, London
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