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Mid-weight Copywriter
Location: Manchester
Contract type: Contract
Hybrid: 3 days a week onsite
Midweight Copywriter, Internal Studio
The Midweight Copywriter is responsible for developing clear, engaging, and effective copy across a wide range of marketing communications. Working as part of the internal studio, this role supports campaigns and content across both B2B and B2C channels.
The role works closely with designers and marketing teams to ensure messaging is compelling, consistent with brand voice, and aligned with the needs of customers across the journey.
Objectives
Copy Development
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- Write clear, engaging marketing copy across campaigns and digital channels.
Customer Focus
- Ensure messaging reflects customer needs and supports the wider customer journey.
Brand Voice
- Maintain consistency of tone and messaging across all communications.
Key Tasks
Copy Development
- Write and edit copy across marketing channels including digital, social, email, and web.
- Adapt messaging across audiences and campaign formats.
- Ensure copy supports the creative concept and campaign objectives.
Collaboration
- Work closely with designers to develop integrated creative assets.
- Contribute ideas during creative development and campaign planning.
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Quality & Consistency
- Maintain brand tone of voice across all communications.
- Ensure copy is accurate, clear, and aligned with brand guidelines.
Skills and Qualifications
Essentials
- Strong copywriting experience across marketing channels
- Ability to write engaging and persuasive copy
- Excellent attention to detail
- Ability to manage multiple projects simultaneously
Personal Attributes
- Creative thinker with strong storytelling instincts
- Collaborative and open to feedback
- Organised and delivery focused
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