Techtronic Industries - TTI
Milwaukee Trade Marketing Executive PPE
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Trade Marketing Executive (PPE) – EMEA
Location: Based at European Headquarters in Maidenhead, UK (with travel across Europe and UK as required)
About the Role
We drive a high-performance culture across our global organisation to achieve our vision: deliver number one service in the industries we serve. Based in our European headquarters, the EMEA Milwaukee Brand team manages all product, brand, and major event marketing launches—supplying European regions with critical assets to meet TTI’s ambitious financial targets.
Personal Protective Equipment (PPE) marks our most exciting growth area. Since 2022, we’ve committed £180M+ in product and recruitment, positioning us for rapid expansion. As the Trade Marketing Executive for PPE EMEA, you’ll shape commercial strategy alongside the EMEA PPE Manager to boost sales of workwear and PPE across Europe—through campaigns, events, product launches, and strong internal/external collaborations.
Your role is hands-on: designing, managing, and executing marketing assets (video, photography, POS, digital solutions, translations) while owning data-driven processes like our Product Information Management system. Collaborate globally with cross-functional teams, marketing agencies, product managers, and sales leaders to drive innovation and customer impact.
Responsibilities
Marketing & Campaign Development
- Partner with EMEA Product Management to create high-impact materials for PPE launches—video, photography, propositions, and commercial environments.
- Develop marketing campaigns aligned with financial targets, driving PPE and workwear sales growth.
- Maintain regular engagement with regional sales & marketing teams to translate global strategy into local action streams.
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Collaboration & Agency Management
- Oversee relationships with external agencies (creative, print, digital, merchandising) by developing briefs and tracking project progress.
- Present commercial goals to stakeholders, ensuring campaigns resonate with trade partners (distributors, B2B chains).
Product & Commercial Assets
- Own Product Information Management: Keep datasets accurate (for catalogs, websites, HDN, Profile Manager) and enable seamless execution.
- Lead day-to-day marketing operations, including POS creation, promotional briefs, and event coordination.
Storytelling & Stakeholder Engagement
- Work with senior teams to shape storylines and internal retrospectives, positioning PPE within TTI’s growth narrative.
- Write quarterly press releases for new product launches to heighten B2B & retail visibility.
Requirements
- Education: 2:1 undergraduate degree or equivalent—ideally in business, marketing, or commerce (relevant experience can substitute).
- Skills & Competencies:
- Strong analytical mindset combined with proactiveness to "make it happen" not just "let it happen."
- Collaborative spirit with ability to influence internal/external groups across EMEA.
- Proven digital fluency (Excel, PowerPoint, Word, Outlook; CMS/interaction expertise a plus).
- Strong written and verbal communication, with clean passion for clearer messaging.
- Eager to learn and take complete ownership of projects.
- Travel: Willingness/experience in business travel (across Europe and UK).
Plus Factors:
- Fluent in languages beyond English (not essential but beneficial).
- Love of marketing or product development in technical/industrial sectors.
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About Techtronic Industries (TTI)
TTI is a £20B+ global leader in cordless technology, defining innovation in power tools, accessories, and PPE. Our brands—MILWAUKEE®, RYOBI®, AEG®—inspire professionals and DIYers alike through quality and heritage.
Our Values Drive Change:
- Brands shape identity: Trust is foundational. We honour our end-users and operate with intense focus.
- Cordless leadership: Our technology—power tools, floorcare, outdoor equipment—challenges convention, unlocking efficiency for all.
- Operational excellence: We probe every process, stripping away inefficiency to deliver superior products.
People are our greatest asset. TTI invests in leadership growth via training programs and university outreach, empowering high-potential talent to scale quickly.
Sustainability is core. Our commitment to ESG does more than respond to challenges—it fuels our business as new challenges emerge.
TTI Principle: Creativity + Responsibility = A World for All Of Us
Why Join TTI?
We believe work speaks for itself.
- Career level up: jumpstart or accelerate your marketing strides while carving out a footprint in PPE.
- Projects that cut edge: tangibly impact sales, innovation, and product evolution.
- Team-driven culture: "making it happen" culture reflecting TTI’s global vision.
Let’s discuss the future—apply today!
TTI is an equal opportunity employer. We celebrate inclusion and innovation in diverse teams.
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