Job Description

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

Job Purpose

You are the Store Director's alter ego and act as their deputy; you are expected to step in whenever necessary to take leadership of the store. As the Assistant Store Director, you are a passionate Brand Ambassador and business leader who conveys the MIU MIU philosophy and values to the local market, the store team, and the final client. You are a driven business owner and hold yourself accountable for supporting the Store Director in achieving overall store success, assisting with analysing reports and developing action plans. You ensure an extraordinary client experience by being present on the sales floor and leading by example, always placing the client above all else. You are a motivating and inspiring leader, driving the team to achieve business goals and ensuring their skills are maximised. You manage all operational activities related to your store, proactively implementing company policies and procedures while maintaining consistency and compliance with corporate guidelines.

Responsibilities

• Support the Store Director in defining business strategies to exceed financial targets and maximise sales performance, contributing to the overall success of the store.
• Make commercial recommendations to relevant departments to drive sales and improve productivity.
• Coach the store team in developing clear action plans to exceed their KPI targets, including cross-selling and up-selling across product categories.
• Stay consistently informed about market trends and share insights with relevant teams.
• Act as a brand ambassador by representing the company both within the local market (e.g. activities, relevant events) and on the shop floor, ensuring a professional approach and high standard of service to clients.
• Promote Omni-Channel awareness among the team, encouraging and supporting the use of digital tools to enhance client relationships and achieve business objectives.
• Support the development of the e-commerce channel by responding promptly to orders and maintaining a high standard of service.
• Encourage product knowledge across the shop floor and collaborate with relevant departments to address training needs related to products and collections.
• Act as a strong motivator for staff, fostering team spirit through effective communication and cultivating a positive and energetic environment, visible even to clients.
• Actively participate in the recruitment process (market mapping, profile definition, and interviews), either alongside or on behalf of the Store Director.
• Prioritise the client experience, leading by example to create a welcoming environment and ensuring the team strives to meet every client need and request.
• Promote a client-centric mindset by developing and maintaining strong client relationships and ensuring meaningful after-sales experiences.
• Ensure excellent client satisfaction and the highest level of service by consistently executing the Prada Selling Ceremony.
• Proactively suggest opportunities to the Store Director for acquiring new clients and increasing the repurchase rate.
• Collaborate with the Store Director to define targeted clienteling actions aimed at strengthening customer loyalty.
• In partnership with the Store Director, ensure visual displays attract clients and maximise sales, in line with company guidelines.
• Work with the Store Director to provide feedback and suggestions to the Visual Merchandising and Retail Merchandising departments when necessary.
• Ensure compliance with company procedures regarding cash handling, inventory, logistics, and all key reporting activities required by Head Office.
• Collaborate with the Store Director to ensure effective and efficient care of company assets in the back of house and promote cooperation with the front of house.
• Ensure staff grooming standards are consistently met.
• Promote synergy and collaboration between front and back of house teams.
• Together with the Store Director ensure the store meets requirements for inventory control and manages all activities related to fiscal stock inventory.
• Analyse and benchmark local competitors’ events and share relevant information with the Head Office Events department.