Multi Channel Marketer Apprentice

Apprentice Multi-Channel Marketer

We are looking to recruit an apprentice Multi Channel Marketer to support with the management of our social media and online presence. If you have an interest in online marketing and ideally cars, this could be the ideal vacancy for you.

The role will involve supporting the garages general marketing, this will include:

• Creating and publishing videos onto their social media platforms, including TikTok, YouTube, Facebook, and Instagram
• Creating and setting up social accounts and media channels
• Creating marketing literature
• Creating and editing video content
• Being creative and thinking of new ways to support the garages marketing strategy
• General administration duties

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Course Contents

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development
• Use research/survey software to gather audience insight and/or evaluation to support the project
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media
• Proofread marketing copy ensuring it is accurate, persuasive, and is on brand
• Use software to design and create marketing assets to meet the technical specification
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services
• Organise offline and digital assets ensuring they are coordinated and legally compliant
• Use a content management system to publish text, images, and video/animated content
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations, and project management
• Identify and use data and technologies to achieve marketing objectives
• Monitor and amend campaigns to meet budget requirements including time and monetary costs
• Review campaigns regularly to ensure effectiveness, to optimise the results
• Measure and evaluate campaign delivery to identify areas for improvement
• Use data analysis tools to record, interpret and analyse customer or campaign data