Multi-Channel Marketer Apprentice

We have an exciting opportunity for a Multi-Channel Marketer Apprentice to join our Marketing team at Michelin. You’ll be supported every step of the way, developing practical skills, building confidence, and learning from experienced professionals in a collaborative environment.

Requirements

• GCSE in:
  • English (grade Grade 4/C or above)
  • Maths (grade Grade 4/C or above)
• A Level in:
  • 2 A Levels (grade C or above)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Responsibilities

• Learn how marketing campaigns are planned, delivered, and measured
• Support marketing managers with a variety of real business projects
• Assist with CRM campaigns and customer communications
• Help manage and maintain digital assets across internal systems
• Gain experience in reporting and analytics using business intelligence tools
• Support with campaign delivery and marketing activities
• Assist with event organisation and occasionally represent Michelin externally
• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.