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Multi-Channel Marketing Apprentice
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Multi-Channel Marketer Apprentice
Cirencester College are seeking a motivated and creative Multi-Channel Marketer Apprentice to join their highly successful Marketing & Admissions team.
Wage: £16,000 a year
Training course: Multi-channel marketer (level 3)
Hours: Monday to Friday, 8.30am - 4.30pm (4.00pm on a Friday), which includes half an hour for lunch. 37.5 hours a week.
Start date: Monday 24 August 2026
Duration: 1 year 6 months
Positions available: 1
What you'll do at work
The successful candidate will support the planning, delivery and evaluation of marketing campaigns across a range of digital and traditional channels, helping to promote the College, engage prospective students and use marketing insights to improve future campaigns and recruitment activity.
To support the Marketing & Admissions team to deliver high-quality marketing campaigns in line with the College Strategic Plan, Marketing Strategy, policies and objectives.
Main duties are:
- Assisting with the planning, delivery and evaluation of multi-channel marketing campaigns to support student recruitment and College objectives.
- Creating engaging content for a range of channels including social media, email marketing, website content, printed publications and promotional materials.
- Supporting the management of the College's social media platforms and helping to increase audience engagement.
- Assisting with email marketing campaigns, including audience segmentation, content creation and performance reporting.
- Supporting the ongoing development of the College website and customer experience.
- Working with curriculum and support staff to identify stories, student successes and promotional opportunities.
- Assisting with photography and video content creation for use across digital and print marketing channels.
- Liaising with internal customers to interpret ideas and briefs whilst adhering to the College brand guidelines.
- Supporting the delivery of Open Events, Applicant Events and external recruitment activities.
- Monitoring and analysing marketing performance across website, social media, email and advertising channels.
- Using marketing data and customer insights to identify trends and make recommendations for future marketing activity.
- Assisting with Search Engine Optimisation (SEO) activities to improve the College's visibility in search engines.
- Supporting Answer Engine Optimisation (AEO) activities to improve how College content is discovered and presented by AI-powered search tools and voice search platforms.
- Conducting keyword research and analysing search performance to identify opportunities for growth.
- Working with the wider marketing team to continuously improve recruitment outcomes and customer engagement.
- Assisting with audience segmentation, customer journey mapping and targeted marketing activity to improve engagement and conversion rates.
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Where you'll work
Fosse Way Campus
Stroud Road
Cirencester
GL7 1XA
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
CIRENCESTER COLLEGE
Training course
Multi-channel marketer (level 3)
What you'll learn
Course contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
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Training schedule
Multi-Channel Marketer Level 3.
Whilst the majority of training will take place at the employers' premises, there will be occasional attendance required at Cirencester College.
Essential qualifications
GCSE in:
- English (grade C / 4)
- Maths (grade C / 4)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Other requirements
- Occasional evening and Saturday hours.
- Must be able to work open events (2 on a Saturday, 1 on a Thursday evening).
Cirencester College reserves the right to close this vacancy before the stated deadline once sufficient applications have been received.
About this employer
Cirencester College is a specialist sixth form college in a rural setting on the outskirts of Cirencester, Gloucestershire. One of only three designated specialist Sixth Form Colleges in the South West, Cirencester College is one of the top ranking Sixth Form Colleges in the country. https://www.cirencester.ac.uk/
After this apprenticeship
Your earnings can increase over time with an apprenticeship. Find out about potential future pay here.
This apprenticeship provides an excellent foundation for careers in:
- Marketing Executive
- Digital Marketing Officer
- Social Media Executive
- Content Marketing Executive
- Communications Officer
- Marketing Analyst
- CRM & Email Marketing Executive
Apprentices are always encouraged to apply for permanent roles within Cirencester College and opportunities regularly become available.
Ask a question
The contact for this apprenticeship is:
CIRENCESTER COLLEGE
Nicky Dill
Nicky.Dill@cirencester.ac.uk
01285 640994
The reference code for this apprenticeship is VAC2000042923.
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