Multi-Channel Marketing Apprentice – Automotive

This is an exciting new role designed to support sales and marketing activity within the automotive sector, focusing on social media content, customer enquiries, admin support, and promoting vehicle accessories and security products across multiple channels.

Requirements

• Essential qualifications:
  • GCSE in English (grade 4/C or above)
• Desirable qualifications:
  • GCSE in Maths (grade 4/C or above)
• Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
• Skills:
  • Communication skills
  • IT skills
  • Attention to detail
  • Organisation skills
  • Customer care skills
  • Problem solving skills
  • Presentation skills
  • Administrative skills
  • Number skills
  • Analytical skills
  • Logical
  • Team working
  • Creative
  • Initiative
  • Non judgemental
  • Patience

Responsibilities

• Supporting the management of the company’s social media channels, including posting content and responding to customer enquiries
• Assisting with creating marketing content such as photos, videos, and posts to promote vehicle accessories and security products
• Handling customer enquiries from social media, website, email, and phone, logging details accurately
• Supporting sales administration tasks, including quotations, booking jobs, and updating customer records
• Assisting with basic market research, competitor monitoring, and reporting on enquiries and engagement
• Helping promotes the business at events, trade shows, or on-site activities when required

Benefits

• Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
• Course contents:
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines.
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
• Training schedule:
  • Attendance at Loughborough College within the first 18 months on Tuesday evenings, 17:00- 20:30, as well as portfolio workshop days (dates to be provided on enrolment).
  • Diarised visits from a dedicated Trainer/Assessor.
  • On-the-job training.
  • Off-the-job training.
• Salary: Your earnings can increase over time with an apprenticeship.
• Employment Type: Full time position with the company.
• Other Perks:
  • 20 Days annual leave plus bank holidays.
• Note: Employee will be required to sign a non-compete. We will not allow any employee to work with a competitor in the 10-mile radius within 6 months of leaving us.