Immediate
Multimedia Design Director
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Multimedia Design Director
Multimedia Design Director (up to £55,000)
12-month fixed-term contract
At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, Gardeners’ World and History Extra. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.
We’re the destination for people looking to get more from the things they love. We help inspire them—deepening their knowledge, skills, and fuelling their passions, to enjoy more of what life has to offer. Whether it’s the big things or the little things—from reaching fitness goals to savouring good food, cultivating outdoor or indoor spaces, or enjoying the latest TV sensation with loved ones—we help bring our audiences joy.
About the Role
The Multimedia Design Director will lead the visual direction for Gardeners’ World. This is a role for a craft-obsessed, systems-minded creative who can bridge the brand’s celebrated legacy and its digital future—preserving the warmth, authority, and distinctiveness that have made it a household name while building frameworks, templates, and guardrails that let great design happen at scale.
You’ll see the whole picture—what each format is for, who it serves, and how it should look. And you’ll define how the brand presents itself across every touchpoint—magazine, web, social, motion, and beyond—putting tools, asset libraries, and production culture in place to deliver consistency.
This is also a role for someone with a genuine love of gardening, which gives you an instinct for what the audience wants and what feels true to the brand. Above all, you’ll be a leader who brings the design team with them—building digital skills and raising ambition. You’ll be uncompromising on quality, knowing the difference between on-brand and merely acceptable, and pushing for the former every time. And you’ll be a natural collaborator who earns trust quickly, explains decisions clearly, and has the confidence to hold the line when it matters.
Responsibilities
- Visual Brand Guardianship
- Own and evolve the GW visual identity across all touchpoints—print, digital, social, motion, and experiential
- Define and maintain the brand design system: typography, colour, iconography, grid, and motion principles
- Set and document guardrails to let the wider team produce on-brand work independently and at pace, acting as the final consistency checkpoint
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Systems, Templates & Scalable Production
- Build and manage a library of templates, components, and reusable assets in Figma, InDesign, and After Effects, prioritising turnaround speed without sacrificing quality
- Champion the reuse of the GW archive—photography, illustration, typography, and footage—with workflows to surface and adapt it for new contexts
- Keep asset infrastructure well-organised, version-controlled, and accessible to the team
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Leading Print & Digital Design
- Lead the design of Gardeners’ World Magazine and brand marketing collateral, working closely with the editorial team
- Direct visual output across GW digital platforms—website, newsletter, and app
- Ensure design reflects audience segmentation, adapting the visual register for Established Gardeners, New Gardeners, and Hobbyists
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Social & Audience Sensibility
- Bring genuine fluency in social formats, knowing what works on Instagram, YouTube, TikTok, and Apple News versus what belongs in a print spread, and translate editorial/seasonal moments into social-first creative that feels native, not repurposed
- Oversee motion graphics, animated social content, and short-form video in After Effects
- Work with project managers and editors on visual content calendars, deploying design resource where it has the strongest impact
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Team Leadership & Creative Direction
- Line-manage a team of designers and motion artists, providing creative direction, mentoring, and performance support
- Brief and quality-control work from freelance designers and retouchers
- Foster a culture of creative ambition, craft pride, and brand coherence
- Represent design in cross-disciplinary planning and contribute to the wider creative strategy
Requirements
Essential
- Expert-level proficiency across the full Adobe Creative Suite, particularly InDesign, Photoshop, Illustrator, and After Effects
- Strong working knowledge of Figma, including component libraries and design tokens, with experience in collaborative workflows
- Demonstrable experience leading design output across both print and digital platforms
- A track record of building and maintaining design systems or brand guardianship frameworks
- Experience managing or mentoring junior designers and briefing freelancers
- Deep understanding of social media platforms and their distinct visual grammars
- Highly organised approach to file management, asset libraries, and production pipelines
- Excellent eye for typography and image quality
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Desirable
- Experience working on a media brand with a strong heritage identity
- Familiarity with video editing tools (e.g., Premiere Pro)
- Experience with DAM (Digital Asset Management) systems
- Understanding of accessibility standards in digital design
- A personal interest in gardening, horticulture, or the natural world
Benefits
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Work Environment
- Relaxed working culture with regular socials, including a summer festival
- Newly renovated modern office with collaborative spaces
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Well-being & Development
- Supportive well-being initiatives, including talks, workshops, and Mental Health First Aiders & Champions
- 25 days holiday + a birth-day off
- Full closure between Christmas and New Year (in addition to holiday entitlement)
- Reimbursement of everyday healthcare costs via Medicash Health Cash Plan
- EV salary sacrifice scheme for electric vehicle leasing
- Tailored training and development through in-house learning, LinkedIn Learning, and other platforms
- Progressive, transparent culture focused on growth and support
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Flexible & Modern Policies
- Flexible/hybrid working with early finish Fridays
- Cycle to work scheme
- Enhanced Family Policies: including paternity, adoption, surrogacy leave, pregnancy loss support, fertility benefits, and carers leave
- Competitive pension plans and life assurance
- Open and inclusive culture with commitments to diversity, equality and sustainability
At Immediate, we value collaboration, inclusivity, and community. Our dedicated Diversity & Inclusion Network, comprehensive well-being programs, and sustainability initiatives reflect our commitment to you and our planet. We are proud to be an equal opportunities employer and actively encourage applications from those returning from career breaks, maternity leave, or caring responsibilities.
Immediate is not just a place to work—it’s a place to grow, support one another, and make an impact. Join us!
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