Immediate Media Co
Multimedia Design Director
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Multimedia Design Director
Multimedia Design Director (up to £55,000)
12-month fixed-term contract
At Immediate Publishing, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, Gardeners’ World, and History Extra. Our trusted, quality content reaches millions of people monthly across digital, print, video, podcasts, apps, and live events.
We’re the destination for people looking to get more from the things they love—deepening their knowledge, skills, and fuelling their passions to enjoy more of what life has to offer. Whether it’s fitness goals, savouring good food, cultivating spaces, or enjoying the latest TV sensations, we help bring our audiences joy.
About the Role
The Multimedia Design Director will lead the visual direction for Gardeners’ World. This is a role for a craft-obsessed, systems-minded creative who can bridge the brand’s celebrated legacy with its digital future, preserving its warmth, authority, and distinctiveness while building scalable frameworks for consistent, on-brand output.
You’ll:
- See the holistic picture: defining how Gardeners’ World presents itself across print, digital, social, motion, and experiential.
- Foster a love of gardening to deepen audience understanding and authenticity.
- Lead a design team, enforcing ambition, quality, and collaboration.
- Push for excellence—distinguishing between on-brand and merely acceptable.
Key Responsibilities
Visual Brand Guardianship
- Own and evolve the Gardeners’ World visual identity across all touchpoints (print, digital, social, motion, experiential).
- Define and maintain the brand design system, including typography, colour, iconography, grid, and motion principles.
- Set design guardrails for the wider team to produce on-brand work independently and at scale—acting as the final consistency checkpoint.
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Systems, Templates & Scalable Production
- Build and manage a library of Figma/InDesign/After Effects templates, components, and reusable assets to accelerate turnaround without sacrificing quality.
- Champion smart reuse of the GW archive (photography, illustration, typography, footage) via efficient workflows.
- Maintain organised, version-controlled, and accessible asset infrastructure.
Leading Print & Digital Design
- Lead the design of the Gardeners’ World Magazine and brand marketing collateral (collaborating closely with editorial teams).
- Direct visual output for digital platforms—website, newsletter, and app—ensuring it reflects audience segmentation (Established Gardeners, New Gardeners, Hobbyists).
Social & Audience Sensibility
- Have native fluency in social formats—adapting content for Instagram, YouTube, TikTok, and Apple News versus print.
- Oversee motion graphics, animated social content, and short-form video (After Effects).
- Collaborate with social and editorial teams to prioritise design resources for maximum impact.
Team Leadership & Creative Direction
- Line manage a design team (providing direction, mentoring, and performance support).
- Brief and quality-check work from freelance designers/retouchers.
- Foster a culture of creative ambition, craft pride, and brand coherence.
- Act as a creative strategist in cross-disciplinary planning sessions.
Requirements
Essential
✅ Expert-level Adobe Creative Suite proficiency (InDesign, Photoshop, Illustrator, After Effects). ✅ Strong Figma knowledge (component libraries, design tokens, collaborative workflows). ✅ Demarcated experience leading print and digital design across formats. ✅ Proven track record in building/maintaining design systems or brand guardianship frameworks. ✅ Experience managing mentoring junior designers/briefing freelancers. ✅ Deep understanding of social media’s unique visual grammars. ✅ High organisational skills—file management, asset libraries, production pipelines. ✅ Keen eye for typographic detail and image quality.
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Desirable
🌿 Experience with heritage media brands. 🎥 Familiarity with video editing tools (Premiere Pro). 📁 Experience with DAM (Digital Asset Management) systems. ♿ Awareness of accessibility standards in digital design. 🌱 Personal interest in gardening, horticulture, or the natural world.
Benefits
🏢 A relaxed, collaborative culture with socials—including a summer festival. 🚙 Salary sacrifice scheme for electric vehicles. ⚕️ Health Cash Plan (Medicash) for everyday healthcare costs. 📚 Tailored training (Immediate’s learning platform + LinkedIn Learning). 🌿 Environmentally conscious office space with a sustainability strategy. 🤝 25 days holiday + birthday day off—plus closed office between Christmas and New Year. 🧑 Diverse and inclusive environment, with Mental Health Champions and Parental/Carers policies. 💪 Flexible/hybrid working + early-Friday finishes. 🚲 Cycle-to-work scheme.
At Immediate, we thrive on an open, inclusive, and dynamic culture that powers our people to grow. We value diversity, equity, and a sustainable global impact.
We’re an equal-opportunities employer. Applications are welcome from those transitioning back to work after maternity leave, paternity leave, or a long career break.
See l tratto a casa tua. 🌱
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