Tropicana Brands Group
Naked Smoothies Brand Manager
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At TropicanaBrandsGroup we are passionate about nourishing & delighting our consumers, one sip at a time
The launch of Tropicana Brands Group represents an exciting fusion of some of the world's most beloved and up-and-coming brands in the juice category, including Tropicana, Naked, KeVita, Izze, Dole, Copella and Punica. Established in 2022 as a joint venture between PAI Partners and PepsiCo, our new company blends the best of two worlds: one steeped in industry-leading expertise and the heritage of prestige juice brands, and another rooted in a true entrepreneurial, agile mindset
Do you want to lead a distinctive challenger brand through an exciting transformation that will reshape how both the brand and the category are perceived?
Our amazing Marketing team in London (UK) is now looking for a Brand Manager to work on Naked!
Your Next Pour: The Opportunity
As part of a small, entrepreneurial brand team, you’ll play a crucial role in growing Naked through strong consumer curiosity, creative thinking and smart resource allocation. You’ll need to spot cultural opportunities and execute them brilliantly and will support the Senior Brand Manager on Naked with the development of the brand strategy and the innovation pipeline.
We’re looking for someone who spots opportunities others miss and has the entrepreneurial spirit to make things happen. You’ll be passionate about consumers and brand building, full of ambition, digitally savvy, commercially minded, and able to build strong relationships across the business to get things done. If you’d relish the opportunity to work on such an exciting brand and love a challenge, we’d love to hear from you.
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The Key Responsibilities Include:
- Support Naked’s media planning and campaign development as the creative platform evolves, ensuring media channel selection and communications resonate with existing consumers and attract new category buyers to drive penetration.
- Support the innovation and renovation pipeline for Naked, with a particular focus on distinctive propositions that strengthen the brand’s unique positioning.
- Support the Senior Brand Manager on Naked with the development of the brand strategy and plans.
- Build and maintain strong relationships with key stakeholders to ensure efficient use of resources and maximise the impact of activities.
The Perfect Blend: Experience
- An entrepreneurial self-starter who thrives in a fast-paced environment.
- Creative and full of ideas, with the ability to find innovative and resourceful ways to connect with consumers and retailers.
- Digitally native, with a passion for building brands into culture.
- Analytical and performance-minded, with the ability to leverage a range of data sources, spot opportunities, and turn insight into action.
- Restless to win in the market and deliver top-tier performance, with an ‘act like it’s your business’ mentality and a strong sense of accountability.
- A strong communicator, both verbally and in writing, able to land key messages and win hearts and minds.
- Able to work effectively cross-functionally. At Tropicana Brands Group, success depends on working across teams to win and grow together.
- Highly curious and consumer-centric, with a natural passion for brands and a proactive interest in consumer trends and behaviour.
- Wired for action, highly proactive, and confident in when to move into execution, acting with pace and a willingness to take considered risks.
- Experienced in managing multiple priorities simultaneously.
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The role is based in London Farringdon (UK) and it will be required to come to the office between 2 and 3 days a week.
More About the Naked Brand:
This is a brand with huge potential, and you will have the creative freedom to find innovative ways to build brand love, talkability and drive growth. For Naked, this means reinforcing the brand’s leadership in super smoothies with today’s younger, health-conscious consumers and connecting the brand to culture through innovation and communications.
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