Vegetarian Express
National Account Executive
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National Account Executive
National Account Executive
Please make sure you read the following details carefully before making any applications.
Location: Office based – Watford, WD24 7RY
Salary: Dependent on experience
Hours of work: Full Time, Permanent
About the Role
We are looking for a sales-driven individual to join our Field Sales Team and play a pivotal supportive role within the team. Reporting into a Senior National Account Manager (SNAM), you will provide proactive and effective sales presence for our largest customers to deliver growth.
The role is field-based with some time spent in our Watford headquarters. You will be required to maintain high levels of customer interaction, ensuring the customer base is supported and managed in line with the business plan.
Key Responsibilities
- Support the Senior National Account Manager (SNAM) in delivering monthly sales and margin targets
- Build and leverage strong customer relationships at unit level, demonstrating growth through proposition selling. Customer visits would be scheduled for at least three days a week
- Support Head Office activity, including monthly customer meetings and Quarterly Business Reviews (QBRs), and cover internal meetings when necessary
- Effectively collaborate with customers to understand their growth plans, adding value and offering practical solutions and products to drive margin and sales
- Maintain and complete all business reporting and customer records, adhering to agreed timeframes using available data management systems
- Stay informed about competitor activity to ensure customers receive the best local and national solutions
- Determine key contact strategies within customer organisations and manage relationships across all levels (chefs, operations, purchasing, and category teams)
- Work closely with the Telesales and Customer Service teams to deliver a best-in-class customer experience
- Understand and interpret data and insights to qualify potential commercial opportunities
- Explore inbound business development opportunities to maximise leads
- Support the Sales team, including covering functions such as "pop-ups" or trade shows as needed
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About Us
We're on a mission to fill the UK with plant-based goodness. Since 1987, we've been the rebel explorers of the food world, consistently discovering and delivering the best in vegetarian and vegan ingredients. Today, we’re the go-to partner for over 5,000 chefs—working with industry giants like Compass and Sodexo to independent innovators.
We don’t just deliver ingredients—we bring the ideas and inspiration chefs need to tackle plant-based menus. From Açaí to Za’atar, we speak fluent plant-based and help our customers create enticing, healthier, and sustainable menus.
As a proud Certified B Corp, we balance people, planet, and profit, driving real change—not just talk. We’re committed to building an exceptional, inclusive team where your voice matters and innovation is encouraged to make a lasting impact.
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If you’re passionate about food and driving plant-based success, you’ll thrive here.
About You
We welcome a self-starting, results-driven individual eager to progress in a sales and commercial role.
Ideal Candidates Will Have:
- A minimum of 2 years of sales experience, with a focus on face-to-face B2B field sales
- Experience presenting to groups and engaging with stakeholders
- Hands-on experience in organising and attending small/medium promotional events, including product demonstrations
- Demonstrable knowledge and training in the sales process
- Familiarity with the foodservice and wholesale sector is a strong advantage
What Differentiates You?
- Experience within the foodservice and wholesale sector
Benefits
- Competitive salary, dependent on experience
- 25 days holiday + public holidays
- Company car
- Option to purchase additional holiday (up to 3 days)
- Cash health plan (reimbursement for dentist, opticians, physio, etc.)
- Life assurance (4× salary)
- Staff discount on all products
- Pension contributions
- Access to our Employee Assistance Programme for ongoing physical and mental health support
Applicants with relevant experience in roles such as:
- Sales Executive
- Sales Account Manager
- B2B Sales
- Field Sales
- B2B Marketing
- FMCG Sales/FMCG Account Manager
- Face-to-Face Sales
...will also be considered.
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