Swish Recruitment
National Account Manager
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National Account Manager - Impulse (snacking)
Offices: Hertfordshire Reports into: Head of Impulse Salary range: £50,000 - £60,000 + £5,000 bonus/Benefits Allowance + 15% Bonus
About the Role My client, a dynamic business, is redefining growth in the snacking industry with a focus on taste and quality as their core pillars. Starting in the UK, their brands have expanded globally while maintaining a commitment to long-term sustainability. Standing on the back of past achievements, they seek visionary professionals who share their ambition and are eager to shape the next chapter of sustained development.
Key Responsibilities
Account Management in Convenience Channel
- Oversee full management of key customers in the Convenience sector (including Booker, Spar, and forecasts), covering:
- Budget planning & P&L
- Range review proposals
- Joint business planning
- New line listings
- Promotional planning & execution
- Stock monitoring (ensuring range compliance and addressing shortages)
- Online positioning & tagging
- Forecasting & retail system utilisation
- Ongoing promotional reviews
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Attend external customer meetings, fostering relationships with key contacts including:
- Supply chain
- Formats leadership
- Merchandising teams
- Promotional planners
- Administrative staff
- Buyers
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Frequency visits to stores to verify activity and evaluate competitors.
Collaborative & Development Work
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Partner with the Category Team to refine existing product ranges and develop compelling sell-in approaches for new offerings.
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Coordinate with Shopper Marketing to align media spend and strategy with broader marketing initiatives.
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Ensure the Impulse Team’s annual plans are effectively supported.
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Operate across multiple departments (Operations, Finance, Marketing, Customer Service, NPD) towards defined objectives.
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Profile & Requirements
Preferred Background
- Proven experience as a National Account Manager or Key Account Manager, preferably in the FMCG sector.
Essential Qualifications
- Right-to-Work in the UK (no sponsorship required)
- A minimum of a Bachelor’s degree
Industry-Relevant Experience
- 2+ years in Account Management with FMCG buyers
Key Skills & Mindset
- Results-driven, capable of hitting account/channel targets
- Strong numeracy skills, expertise in P&L’s and margins, and attention to detail
- Persuasive selling abilities to secure buy-in across buyers and internal stakeholders
- Exceptional organisational, communications, and presentation skills (written & verbal)
- Passion for health and well-being (aligns with brand values)
- Highly skilled team player with collaborative approach
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