Caws Môn
National Account Manager
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About Caws Mon
Caws Mon Ltd is launching a new UK cheese import and distribution business, combining the exclusive UK distribution of one of Europe's broadest speciality cheese portfolios (1,500+ SKUs across French, Italian, Spanish and Dutch ranges) with our own British cheese production in Anglesey, North Wales. Our integrated supply chain gives us a landed-cost advantage, with a proposition spanning retail, the specialist cheese trade, foodservice and wholesale.
The Role
You will be the commercial engine of our UK launch — owning new business development across our four priority channels and building the customer base from the first listing upwards. You will work directly with the founding team, with real autonomy and visibility, implementing an agreed channel strategy rather than inheriting a legacy account set.
Key responsibilities:
- New business — Win new listings across premium grocery retail, the specialist and deli trade, foodservice distribution and wholesale/discounter seasonal programmes
- Full-cycle selling — Own the full sales cycle: prospecting, buyer meetings, range proposals, commercial negotiation, onboarding and first-year growth
- Route to market — Develop trading relationships with key distributors and wholesalers (specialist fine-food distributors, national foodservice groups) as route-to-market partners
- Relationships — Build long-term buyer relationships through structured account plans, regular reviews, store visits and trade show presence (IFE, Farm Shop & Deli Show, Speciality & Fine Food Fair)
- Strategy delivery — Execute and refine the UK channel strategy — sequencing targets, tracking the pipeline, and feeding buyer and market intelligence back into range and pricing decisions
- Commercial ownership — Manage promotional plans, forecasts and P&L for your accounts as the base grows
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What Success Looks Like (First 12 Months)
- First listings secured with priority launch targets in premium online/retail and the specialist trade
- At least one national foodservice or fine-food distribution agreement in place
- A qualified pipeline across all four channels with clear next-stage actions
- Trading data and buyer relationships in place to support major-multiple conversations in year two
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About You
- 2–3 years in FMCG sales as a National Account Executive or junior National Account Manager, ready to step up into broader ownership — food and drink essential, chilled/dairy/speciality food a strong advantage
- Evidence of winning new business, not only managing existing accounts
- Confident negotiating with grocery, foodservice or wholesale buyers; numerate and comfortable with margin, promotional and forecast planning
- Self-starting and organised — this is a home-based role in a small, fast-moving team
- Full UK driving licence and willingness to travel nationally, including regular visits to Anglesey and periodic supplier visits to the Netherlands
- A real interest in food and provenance — you will be selling award-winning cheese with a story
Package
- Base salary £40,000–£45,000 depending on experience
- Performance bonus & Car Allowance
- Home office setup, laptop and phone; all business travel expensed
- A defined progression path to a senior national accounts role as the UK business scales
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