FMCG Selection
National Account Manager
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About the Company
This established UK bakery manufacturer is part of one of the country’s largest and most successful food groups, providing the resources, stability, and long-term opportunities associated with a major organisation.
The business manufactures an extensive portfolio of frozen bakery products, including muffins, sweet pies, garlic breads, baguettes, and other savoury bakery lines. It supplies customers across foodservice, wholesale, contract catering, and retail, with a strong heritage in producing high-quality private-label products.
This is an exciting time to join the company. Alongside its established private-label business, it has recently launched its own brand into the UK market and is making a multimillion-pound investment in its Yorkshire manufacturing site to support future innovation, capacity, and growth.
About the Role
An exciting opportunity has arisen for a Foodservice National Account Manager to take responsibility for developing the company’s presence across the UK foodservice channel.
You will manage and grow relationships with major national foodservice wholesalers, with a particular focus on Brakes and Bidfood. The role will also involve identifying new commercial opportunities, increasing product distribution, and working collaboratively with customers to deliver sustainable, profitable growth.
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Alongside the wholesale accounts, there will be opportunities to develop relationships with foodservice end users and support the continued growth of the company’s newly launched branded range.
Key responsibilities will include:
- Managing and developing strategic relationships with national foodservice wholesalers
- Creating and delivering customer account plans
- Identifying new listings, distribution opportunities, and areas for category growth
- Working with wholesale customers to increase product awareness and sales
- Developing relationships with foodservice end users to create demand through the wholesale channel
- Leading commercial negotiations, pricing, and promotional activity
- Managing forecasts, budgets, and account profitability
- Working closely with NPD, marketing, operations, and supply chain teams
- Supporting the growth of both private-label products and the company’s developing branded proposition
About You
The successful candidate will have a strong track record in foodservice national account management, ideally with direct experience of managing Brakes and/or Bidfood.
Experience working with foodservice end users, such as restaurant groups, pub groups, coffee shops, hotels, or contract caterers, would also be valuable.
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Bakery experience would be advantageous but is not essential. The company is open to product background, provided you have relevant experience selling food products through the foodservice channel.
You will ideally bring:
- National account management experience within the UK food industry
- Strong knowledge of foodservice wholesale, ideally including Brakes and Bidfood
- A track record of delivering profitable account growth
- Experience securing new listings and increasing distribution
- Strong commercial, negotiation, and relationship-building skills
- End-user foodservice experience would be advantageous
- The ability to work autonomously within a home-based role
- A collaborative approach and the ability to work effectively across internal teams
What’s on Offer
- Highly competitive basic salary
- Car allowance
- Performance-related bonus
- Pension
- Home-based contract
- The backing and career opportunities of a major UK food group
- The chance to join the business during an exciting period of investment and growth
- Attendance at the Yorkshire head office approximately once a week
For more information, please contact Aidan Goodall at FMCG Selection on 01943 667280 or aidan@fmcgselection.co.uk
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