Irwin's Bakery (W.D Irwin & Sons)
National Account Manager
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National Account Manager
National Account Manager
Location: Portadown Department: Sales & Commercial Reports To: Head of Sales
About Irwin's Bakery
Irwin's Bakery is one of Ireland's leading bakery brands, producing a range of high-quality bread and baked goods for customers across Ireland, Great Britain, and international markets. With a strong heritage, trusted brands, and a commitment to innovation and excellence, we continue to grow our presence in both retail and foodservice channels.
Role Overview
We are seeking an experienced and commercially focused National Account Manager to manage and develop key national customer accounts, driving sustainable sales growth, profitability, and market share. The successful candidate will be responsible for:
- Building strong relationships with major retail customers.
- Developing strategic account plans.
- Delivering mutually beneficial business opportunities.
Key Responsibilities
- Manage and develop customer relationships.
- Deliver agreed sales, volume, revenue, profit, and market share targets.
- Create and implement annual joint business plans aligned with customer and company objectives.
- Lead customer negotiations, including:
- Pricing.
- Promotional activity.
- Range reviews.
- Annual trading agreements.
- Identify opportunities for:
- Category growth.
- Product innovation.
- Distribution expansion.
- Analyse:
- Sales performance.
- Market trends.
- Customer data.
- Competitor activity.
- Inform commercial decisions.
- Collaborate with:
- Marketing.
- Category Management.
- Supply Chain.
- Finance.
- Operations.
- Product Development.
- Deliver customer plans effectively.
- Prepare and present customer presentations and business reviews.
- Forecast customer demand accurately and support supply planning processes.
- Monitor promotional effectiveness and return on investment.
- Represent Irwin's Bakery professionally at:
- Customer meetings.
- Trade events.
- Industry forums.
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Key Performance Indicators (KPIs)
- Achievement of sales and profit targets.
- Revenue and volume growth across managed accounts.
- Delivery of annual joint business plans.
- Distribution and product listing growth.
- Promotional performance and return on investment.
- Customer satisfaction and relationship strength.
- Forecast accuracy and account profitability.
Skills and Experience
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Essential
- Experience as a National Account Manager, Key Account Manager, or similar commercial role within FMCG.
- Experience managing retail customers and delivering commercial growth.
- Strong track record of:
- Successful negotiation.
- Account development.
- Excellent commercial, financial, and analytical skills.
- Strong presentation and communication abilities.
- Experience developing and executing customer business plans.
- Advanced Microsoft Excel, PowerPoint, and CRM skills.
- Full UK driving licence.
- Willingness to travel as required.
What We Offer
- Competitive salary and performance-related bonus. £40,000-£50,000 DOE.
- Company car or car allowance.
- Pension scheme.
- Free bread allowance.
- Employee discount.
- Holiday entitlement: 31 days plus 2 public holidays (Christmas Day & New Year’s Day).
- Flexible working options available.
- Professional development and career progression.
- Opportunity to join a successful and growing bakery business with strong brands and ambitious growth plans.
Irwin's Bakery is an equal opportunities employer and is committed to creating an inclusive workplace where everyone can thrive.
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