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Cranswick Country Foods PLC

National Account Manager – B2B / Ingredients

West Yorkshire
Posted about 18 hours ago
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National Account Manager – B2B / Ingredients

(Hull / Yorkshire / Stoke-on-Trent)

As our Food Service & Ingredients division continues to grow, we are strengthening our commercial capability with the addition of a National Account Manager. Reporting to the Commercial Controller / Head of Sales, this role plays a key part in driving sustainable growth across our B2B ingredients portfolio. Working closely with cross-functional teams including operations, finance and NPD, you will lead strategic customer partnerships, ensuring profitable account management and the delivery of long-term business plans. Acting as a central commercial contact, you will identify new opportunities, strengthen customer relationships and support the continued expansion of our Foodservice & Ingredients offering.

Who Are Cranswick?

Cranswick is a leading UK food producer, employing thousands of people across a broad network of sites and supplying many of the country’s best known retail, food service and B2B ingredient customers. Our Food Service & Ingredients division plays a key role in delivering high-quality, innovative products to chefs, manufacturers and operators across out-of-home and industrial channels. Operating at scale within a highly regulated, customer-focused environment, the business has grown significantly through continued investment and expansion. This growth creates exciting opportunities to strengthen our Food Service & Ingredients offering, enhance collaboration across divisions and deliver customer-led, innovative food solutions to a diverse and evolving market.

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What You’ll Be Doing

  • Take ownership of key B2B manufacturing accounts, driving profitable sales growth and effective portfolio management across multiple categories
  • Build and maintain strong, long-term relationships with strategic customers, acting as the primary commercial contact
  • Develop and deliver account plans aligned to both customer objectives and Cranswick’s wider business strategy
  • Monitor, review and update costings to identify opportunities for improved profitability and margin enhancement
  • Track performance against budgets and forecasts, ensuring delivery of sustainable growth targets
  • Lead and implement strategic initiatives that support customer performance and business objectives
  • Act as the commercial link between customers and internal teams, collaborating with site operations, finance and development functions
  • Identify and unlock new business opportunities within the Foodservice & Ingredients channel
  • Ensure clear communication and coordination across multiple sites and stakeholders

This role will involve regular travel across Group sites and customer locations.

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What We’re Looking For

  • Proven experience in account management within a chilled food, B2B or food manufacturing environment
  • Strong commercial acumen, with the ability to manage complex accounts and drive growth across multiple categories or sites
  • Good understanding of sales, marketing and NPD processes within a food business
  • Highly analytical, with the ability to interpret performance data and translate insights into action
  • Excellent communication, negotiation and stakeholder management skills
  • Detail-oriented, with strong organisational and planning capabilities
  • A proactive, results-focused approach with the ability to work at pace
  • Full UK driving licence and willingness to travel regularly

Why Join Us?

  • Competitive Salary discussed at application stage
  • Car Allowance
  • Share Save Scheme – Access to purchase shares at a discounted rate
  • Pension Scheme with enhanced contribution options
  • Holiday Entitlement – Generous allowance with the option to purchase additional days
  • Employee Discounts at major high street stores and supermarkets through our company portal

Apply Now

Submit your CV & cover letter, including your salary expectations to Group.Recruitment@Cranswick.co.uk

Closing Date: 30/07/2026

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Skills

Account Management
Commercial Acumen
Sales
Marketing
NPD Processes
Analytical Skills
Communication
Negotiation
Stakeholder Management
Organizational Skills
Planning
Proactive Approach
Results Focused
Food Manufacturing
B2B Sales
Customer Relationship Management

Location

West Yorkshire, England, United Kingdom

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