Carlsberg Britvic
National Account Manager - Co-op

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National Account Manager - Co-op
National Account Manager – Co-op
Location: Hemel Hempstead – Remote Job Type: Permanent Hours: Monday – Friday (full-time)
About Carlsberg Britvic
Carlsberg Britvic is the largest multi-beverage supplier in the UK, owning iconic and popular brands including:
- Beer: Carlsberg Danish Pilsner, 1664, Poretti, Brooklyn, Hobgoblin, and Wainwright
- Soft Drinks: J2O, Robinsons, Tango, London Essence, Pepsi MAX, 7UP, Lipton Ice Tea, and Rockstar Energy
With 5 production facilities and 15 logistics depots across the UK, the company focuses on ensuring employee success while delivering strong growth.
About the Role
The National Account Manager – Co-op Softs is a key commercial role within the Co-op Team. Reporting to the Senior National Account Manager (Co-op Softs), this position involves:
- Developing strategic and tactical plans for Co-op stills & ice tea (IC) portfolio
- Aligning plans with financial targets, distribution goals, and brand execution targets
- Supporting the Senior National Account Manager in external engagements across these areas
- Managing external relationships with Co-op stakeholders, including the Category Manager and Commercial Buying Analyst
- Handling promotional submissions, national live features (NLFs), feature tracking, and compliance for the full Carlsberg Britvic (CBBV) softs portfolio
Ideal for Account Executives with grocery experience or those looking to progress into strategic customer management.
Role Responsibilities
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Customer Strategy & Execution
- Develop customer-specific strategic plans for Co-op stills & IC, ensuring alignment with channel financial goals and managed convenience 9-box grid
- Own account support activities, including:
- Promotional submissions
- NLFs (National Live Features)
- Feature tracking & compliance
- Regulate 24/7 collaboration with:
- Commercial Buying Analyst
- Category Manager (addressing performance gaps and ensuring plan execution)
- Assisting the Senior National Account Manager in:
- Developing, negotiating, and executing Joint Business Planning (JBP) in line with internal governance
- WAMOC (Winning at Moments of Choice) deployment for stills & IC portfolio
- Modelling and executing on cost price increases with alignement to the Senior National Account Manager
- Supporting Supply Chain collaboration by:
- Forecasting customer volumes for total business planning accuracy
- Ensuring accurate Xtel and Promax inputs for efficient distribution
- Monitor account performance, implement corrective strategies, and drive dynamic cross-functional collaboration in the Forecourt channel
Process & Financial Management
- Supporting the Senior National Account Manager in delivering Co-op Softs P&L across stills & IC
- Aligning tailored annual plans with managed convenience 9-box grid
- Allocating and managing budget spending while maximizing ROI using CRM tools like Xtel, Promax, and Anaplan
- Overseeing promotional submissions, NLFs, features, and compliance across the portfolio


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Key Experience & Attributes
- Strong commercial acumen for tailored account planning
- P&L management expertise (profit & volume forecasting)
- Persuasive negotiation skills
- High interpersonal & communication skills (internal & external relationship building)
- Attention to detail & organisational skills (managing support tools efficiently)
- Influencing & challenge-testing ability (delivering insights while comfortable with constructive feedback)
- Proficient in priority setting, planning, and time management
Benefits
- Competitive salary
- Monthly product allowance (alcoholic & non-alcoholic options)
- Private Medical Insurance options
- Life Assurance
- Company bonus scheme
- 24/7 access to GP services
- Enhanced pension contribution
- Generous holiday allowance (including bank holidays)
- High street discount scheme
Application Process
We review applications continuously, so apply as early as possible. Vacancies may close at any time.
Carlsberg Britvic is a growing organisation with diverse backgrounds and opportunities. You’ll work with iconic brands while driving positive change—for the company, customers, and colleagues.
Diversity, Equity & Inclusion Commitment
We welcome candidates from all backgrounds, identities, and experiences. We are committed to creating an inclusive workplace where diverse perspectives are valued.
If you require any accessibility adjustments during the recruitment process, please let us know—we are happy to accommodate.
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