Plugin Brands
National Account Manager - Foodservice
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National Account Manager - Foodservice
National Account Manager – Foodservice
Plugin Brands
About Plugin Brands
Plugin Brands is one of the fastest-growing, award-winning sales and account management agencies in UK FMCG, specialising in Foodservice. We focus on integrating healthy and sustainable FMCG brands across hotels, pub groups, QSRs, gyms, universities, and more. Our portfolio has seen 500% year-on-year growth two years running.
We’re expanding further and are looking to add to our best-in-class sales team—now, we’re hiring a National Account Manager.
The Role
You’ll play a pivotal role in shaping Foodservice strategy, managing relationships at both wholesaler and end-user levels to drive distribution, listings, and sales growth across the channel.
- Primary focus: Bidfood and Brakes, with strong experience in other national and regional wholesalers.
- Location: Hybrid (4 days in our London office, WFH Fridays), with travel required to visit customers when necessary.
- Goals: Turn our portfolio of premium health & sustainability-focused brands into high-growth national accounts.
Responsibilities
- Develop and execute distribution, listing, and activation strategies across national Foodservice accounts.
- Build and maintain long-term, high-performing relationships with key decision-makers at both wholesaler and end-user levels.
- Manage whole-portfolio reporting rather than singular SKUs—you’ll influence an entire brand’s success.
- Contribute to channel profitability (P&L) planning and optimisation.
- Drive actual growth by aligning brands tactically at scale.
- Ensure brands remain visible, measurable, and revenue-generating, from initial listing to long-term sell-through.
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Person Specification
Essential Criteria
✔ Proven Bidfood & Brakes experience – Understanding accounts at account level, identifying decision-makers, and driving activation. ✔ Experience with regional wholesalers (e.g., DDC, Delicious Ideas, CLF) at both wholesaler and end-user levels. ✔ 2+ years managing national Foodservice accounts in FMCG. ✔ Channel P&L experience including budget contribution and optimisation techniques. ✔ Strong operational knowledge of the wholesale and Foodservice distribution channels. ✔ Exceptional relationship-building skills—managing long-term partnerships, not just one-off pitches.
Desirable
✔ Confidence with digital tools: Claude (CRM), Canva, PowerPoint, Excel. ✔ Existing network in Hotel/Pub Groups within Bidfood/Brakes-enabled businesses.
Why Join Plugin?
Culture & Impact
- Join a dynamic team shaping industry-leading growth—your work directly influences brand visibility and performance.
- Work with excited, sustainable brands like LOVECORN, MOMO Kombucha, My Protein, and Ecotone (many more in the pipeline).
- Actioned ideas matter: your suggestions get heard—we’re small enough for impact, big enough for opportunity.
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Growth & Stability
- Fast-growing, award-winning company in a healthy long-term sector.
- Hybrid working (London office + WFH Fridays), balanced workload with real face-to-face time to customers.
- Closer setup than big agencies—you have first-hand insight into national trends, reliable processes, and early growth opportunities.
Rewards
- Competitive salary with a strong, performance-linked bonus structure.
- Private healthcare.
- Free nutrition/dessert (health-focused lunches!).
- Earning potential grows if you hit targets and deliver excellence.
How to Apply
Email your CV to Charlie: charlie@pluginbrands.com or connect directly: LinkedIn DM. ⚡ Key question: "We’d love to hear how you’ve grown accounts at scale in Foodservice."
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#FastGrowth #Foodservice #NoAgencyFat
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