Carlsberg Britvic
National Account Manager - High Street
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National Account Manager - High Street
Carlsberg Britvic
National Account Manager - High Street
Location Field-based – travel expected to sites, offices, and customer meetings
Job Type Permanent, Full-time
About Carlsberg Britvic
Carlsberg Britvic is the largest multi-beverage supplier in the UK, owning and operating some of the most iconic and popular beers and soft drinks, including:
- Beer: Carlsberg Danish Pilsner, 1664, Poretti, Brooklyn, Hobgoblin, Wainwright
- Soft Drinks: J2O, Robinsons, Tango, London Essence, Pepsi MAX, 7UP, Lipton Iced Tea, Rockstar Energy
With a nationwide presence, including 6 production facilities and 16 logistics depots, we are dedicated to thriving through people—united under a single vision: ensuring our teams succeed.
About the Role: National Account Manager – High Street
As the primary customer-facing role, you will proactively engage with key High Street and Gas & Catering partners to develop strategic and tactical plans, drive financial and distribution targets, and optimise share across beer and soft drinks categories.
Key accounts you will manage include: WH Smith Travel, Boots, Superdrug & M&S.
You will oversee one direct report — the Motorway Service Stations team (Welcome Break, Roadchef, Moto).
Core Responsibilities
- Strategic Planning & Account Management
- Develop and execute customer-specific plans tailored to channel and brand objectives.
- Collaborate with internal teams and customer stakeholders to design tailored annual plans that enhance sales growth and operational excellence at the outlet level.
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Negotiation & Commercial Leadership
- Draft, negotiate, and deliver Joint Business Plans (JBPs) in compliance with internal governance frameworks.
- Lead pricing negotiations (including cost increases and customer communications).
- Own end-to-end P&L responsibilities for key accounts, managing budgets, ROI, and investment strategies.
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Business Execution & Activation
- Oversee brand activation plans and coordinate cross-functional efforts to drive performance and engagement.
- Partner with Supply Chain teams to optimise forecasting, promotional management, and business planning.
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Relationship & Performance Management
- Build and maintain proactive customer relationships, identifying opportunities for growth.
- Monitor account metrics, identify gaps, and implement corrective actions.
- Use CRM and planning tools (Xtel, Promax, Anaplan) to manage plans and workflows.
Requirements & Key Attributes
To excel in this role, you will demonstrate:
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Commercial Acumen & Leadership
- Ability to develop impactful Joint Business Plans and tailored account strategies.
- Competence in P&L ownership, profit/volume forecasting, and financial management.
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Negotiation & Influence Skills
- Strong persuasive selling, negotiation tactics, and business tense resolutions.
- Confident oratoratus, delivering persuason in internal/external stakeholder engagements.
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Relationship & Problem-Solving
- Accurately prioritise, plan, and manage your time under dynamic conditions.
- Build simulations and develop proactive contact strategies.
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- Adaptability & Collaboration
- Comfortable in diverse, cross-functional settings.
- Willingness to challenge or be challenged constructively.
Benefits
A competitive salary combined with generous benefits include:
- Monthly Product Allowance (alcoholic and non-alcoholic options)
- Private Medical Insurance
- Life Assurance
- Company Bonus Scheme
- Access to 24/7 GP services
- Enhanced pension contributions
- Generous annual leave (including bank holidays)
- Entitle to a range of high street discounts
Diversity, Equity & Inclusion
Carlsberg Britvic is committed to fostering an inclusive work environment. We warmly welcome applications from individuals of all backgrounds, identities, and experiences, including those from different racial, ethnic, gender, sexual orientation, age, ability, religious, and socioeconomic backgrounds.
Adaptability is key throughout the recruitment process. If extensions or alternative arrangements are required, please let us know—we will ensure all candidates are accommodated fairly.
Application Process
Applications are read continuously, and vacancies may be filled swiftly. To be considered, apply early.
This is an exciting moment to join our newly merged team. Holding the heritage of two legendary brands, Carlsberg Britvic is dedicated to delivering unparalleled customer service and innovation—empowering growth, opportunity, and collaboration across a global leader in the market.
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