AG Barr
National Account Manager - Value Retail

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National Account Manager - Value Retail
Location: Field Based
Contract and working pattern: 37.5 hours per week - Maternity cover secondment
Are you ready to Be Your Best Barr None?
Let's Grow!!!
We are all about Being Your Best Barr None and having a career with real Moments that Matter!
Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities, and works to minimize our environmental impact.
For 150 years, AG Barr has been building great brands and is home to some of the nation's favorite flavors.
At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit-based brand, Boost making every moment better with a caffeine kick, hydration hit, or tasty treat, and FUNKIN where real fruit means authentic taste.
We also have a number of exciting owned brands within our portfolio, including MOMA, which crafts quality oats into great tasting oat drinks and porridges.
There's never been a better time to join us!
What we’re looking for…
We’re looking for a National Account Manager to join our team. In this exciting role, you'll be responsible for leading and growing our key customer accounts such as B&M and Home Bargains, developing and executing strategic plans that align with both our business objectives and our customers' needs.
We're looking for someone with a strong commercial understanding who can effectively manage accounts and deliver sustainable growth. You'll be the face of AG Barr for your designated portfolio, cultivating key relationships and driving the performance of your accounts.
If you are a great communicator with a knack for balancing customer satisfaction and business goals, we want to hear from you. Join us and help shape the future of our partnerships!
As our Value Retail National Account Manager, you will be responsible for:
- Account Management: Lead key relationships to deliver accelerated growth within the account, taking ownership of the P&L for your area, including: leading JBP negotiations, proposing and managing promotions and spend, forecasting and reporting accurately internally through the monthly cycle. Take full ownership of the account, leading the JBP, managing key buyer relationships, managing promotional activities, forecasting, and working collaboratively with key internal and external teams to deliver business objectives. Ensure accurate and timely delivery of forecasts and business targets.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
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Commercial Understanding: Develop a strong understanding of your P&L and how to drive profitable, sustainable growth within the account, to deliver against the growth objectives for the business.
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Forecasting & Data Management: Own the process for weekly, period, and annual forecasting, using multiple data sources to generate accurate and actionable forecasts. Work closely with the supply chain team to ensure forecasts are executed seamlessly.
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Negotiation & Influencing: Build comprehensive joint business plans with our Discount customers, in collaboration with the Business Unit Controller and other account managers, to leverage strategic partnership and land drive key business objectives.
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Building Customer Influence: Adapt communication style and approach to align with customer needs. Gain deep insights into customers’ internal systems and objectives, using this knowledge to create effective and customer-centric plans.
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Training & Development: Proactively manage personal and team development, ensuring competencies align with commercial goals. Provide leadership and guidance, developing skills through performance reviews, coaching, and mentoring to cultivate future leaders within the business.
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Collaboration & Cross-Functional Work: Build strong relationships internally with the cross-functional team (shopper, category, digital, supply chain, category etc) and externally with key external stakeholders.
What you’ll bring…
- Experience in account management within an FMCG environment
- Strong understanding of P&L management, forecasting, and business development
- Proven ability to build and deliver joint business plans and negotiate effectively to drive results.
- Experience in managing senior-level relationships internally and externally. Ability to influence decision-makers and effectively present at various organizational levels.
- Strong IT skills, including proficiency with CRM, forecasting tools, and Google Office.
- Excellent presentation and communication skills, with the ability to engage effectively with both internal teams and external stakeholders.
- Lots of energy, positivity, and a drive to be part of exciting change!
- You will also demonstrate our AG Barr behaviors of Being Honest, Accountable, Connected, and Brave.


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What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal, and committed people are critical to the future success of AG Barr, which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package, which includes:
- Uncapped bonus linked to business performance
- Defined contribution Pension
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day and staff sales
- Annual salary review
- Ongoing professional development and access to Learning and Development programmes and content
- And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health, or mental health condition.
While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for!
Apply now!
Speculative CVs from agencies will not be accepted.
Latest closing date for applications is 29th July. Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
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