Doherty Associates
New Business Development Manager
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New Business Development Manager
Business Development Manager – Doherty Associates
About Doherty Associates
Doherty Associates (DA) is an IT Managed Services Provider (MSP) delivering a broad range of consulting and managed services to a loyal and expanding client base. With a 33-year track record and ~100 employees, DA specialises in risk-focused sectors, including capital markets and legal, where security capability and service quality are highly valued.
We are:
- A top-tier Microsoft partner, with four Solutions Partner Designations (SPDs)
- Previously achieving 11 Gold competencies (predecessor to SPDs)
- ISO27001 & ISO9001 accredited
- Multi-geo 24x7 operation
- Cyber Essentials Plus certified
Our organisational profile makes us an attractive proposition—large enough to have depth of capability, small enough to deliver an engaging and intimate service culture.
About the Role
Hybrid working model: 3 days in the London office (Holborn) + sales prospect office visits.
This is a brand-new role within Doherty Associates, seeking a dynamic, tenacious, and self-motivated Business Development Manager (BDM) to drive new logo growth across the UK SME sector.
The Opportunity
- A pure hunter position ideal for a sales professional who ** thrives on identifying, nurturing, and closing new Managed Services opportunities** in a 12–24 month sales cycle.
- The standalone BDM role will be the engine behind new business acquisition, shaping the pipeline, opening doors, and converting high-quality opportunities.
- Unlike many MSP BDMs in larger teams, this role offers full ownership, entrepreneurship, and uncapped earning potential.
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Key Benefits
- Uncapped earning potential rewarded by exceptional performance and growth
- A fast-growing, forward-thinking, and enduring MSP delivering modern cloud, cybersecurity, and digital workplace solutions
- Freedoms to work entrepreneurially—design outreach strategies, leverage networks, and use AI tools to win deals faster
- A culture of innovation, integrity, and exceptional client experience, reflected in low churn and high referral rates
Key Responsibilities
- Hunt & Convert new Managed IT Services opportunities across ICP SMEs (London & South East)
- Build & manage a high-velocity pipeline with structured prospecting & qualification
- Proactively engage warm prospects, generate cold leads, and leverage existing relationships
- Run the full sales cycle—discovery, solution shaping, proposal, negotiation, and close—in partnership with Marketing & Customer Success
- Leverage AI-driven tools for prospecting, outreach, research, and engagement
- Collaborate with technical teams to shape customer-ready proposals & scoping documents
- Maintain CRM hygiene and accurate forecasting
- Represent DA at industry events, networking groups, and partner engagements
About You
Experience & Background
✔ Proven success selling Managed IT Services in an MSP environment (as BDM, SDR, or Sales Executive) ✔ Strong understanding of SME technology challenges (cloud, M365, Copilot, cybersecurity, digital workplace) ✔ Commercially sharp and resilient, with MSP/tech ecosystem experience in London ✔ Expansive personal network, with the confidence to immediately leverage it ✔ Demonstrable track record of winning new business & exceeding targets ✔ Comfortable managing a long sales cycle (12–24 months) ✔ Familiarity with AI-powered sales tools—the ability to accelerate prospecting/outreach
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Mindset & Behaviours
🔥 Relentless hunter mentality—proactive, fearless, and creative 🎯 Highly organised and process-driven 📢 Exceptional communication & storytelling skills 💡 Strategic thinker—identifies gaps & shapes complex deals 🚀 Entrepreneurial spirit—ambition to "think big"
Why Join Us?
Doherty Associates operates confidentially as a trusted, long-standing London-based tech partner to:
- Professional services, financial, legal, regulated, and high-growth sectors
- Known for: ✔ Outstanding technical capability ✔ Loyal client relationships ✔ Innovation & next-gen tooling ✔ Long-term investment in people & customer excellence
The Package
- Competitive base salary (commensurate with experience)
- Uncapped commission scaled to success
- Quarterly incentives + accelerators
- Supportive leadership committed to your development
- Opportunity to shape the future of the sales function in a pivotal growth year
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