Midas
New Business Development Manager
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New Business Development Manager – Coffee Machine Manufacturer
Location: Nottingham, Leicester, Birmingham, Northampton, Milton Keynes, Oxford, Cambridge, Peterborough, London, Bristol, Cheltenham, Swindon, Watford, Reading, Manchester, Leeds, Chester
Package: £55,000 basic, commission (uncapped), car or car allowance, 10% pension employer contribution, plus other leading benefits.
The Company
Our client is an established multinational coffee machine manufacturer. Selling in over 100 countries worldwide, with over 100 employees in the UK. Their product range is varied and is sold into most establishments across the foodservice sector including QSR, Pubs, Restaurants, Hotels, Cafes and Contract Catering.
The Role
As a New Business Development Manager, you will take ownership of prospecting and driving new business opportunities within the HORECA industry, focusing on contract catering companies.
This is a hands-on, results-oriented role where your sole focus will be on identifying and securing new clients across the sectors mentioned. You will be working closely with an internal team to onboard customers you have won, this will also give you the opportunity to move on to win other business for the company.
You will:
- Conduct market research to identify trends, new opportunities, and target contract catering companies
- Develop and implement strategic initiatives to expand the client base and grow market share.
- Generate leads through networking, events, and inbound enquiries, turning them into long-term partnerships.
- Create tailored pitches and proposals to secure new business.
- Collaborate with internal teams to ensure seamless delivery and maintain customer satisfaction.
- Report regularly on performance, pipeline development, and market insights to management.
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The Person
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We are looking for a genuine new business hunter—someone who thrives on opening doors, creating opportunities, and winning new accounts. This role is not for an account manager; it is for a driven sales professional who is energized by the challenge of identifying prospects, overcoming objections, securing business, and moving on to the next opportunity.
Our client is looking for a candidate with a background specifically selling coffee machines to large corporate and independent contract catering companies.
The ideal candidate will have a successful track record in new business sales within the coffee machine sector, although we would also consider individuals from catering equipment or other capital equipment sales backgrounds who have demonstrated exceptional hunting and business development capabilities.
You will have:
- A relentless drive to win new business and a proven history of consistently exceeding sales targets.
- A true hunter mentality, with the confidence and resilience to pursue opportunities, overcome objections, and turn prospects into customers.
- Strong technical knowledge of coffee machines and associated equipment, enabling you to confidently present solutions, demonstrate value, and engage credibly with customers.
- The ability to quickly identify customer needs and match them with the right commercial and technical solution.
- Excellent communication, negotiation, and presentation skills, with the confidence to engage decision-makers at all levels.
- A highly proactive and self-motivated approach, with the discipline to continually build and manage a healthy pipeline of opportunities.
- A strong commercial focus, driven by results and motivated by winning rather than maintaining existing business.
- The ability to build rapport quickly, secure commitments, and maintain momentum throughout the sales process.
- Most importantly, you are someone who is always looking for the next opportunity. You enjoy the thrill of the chase, take pride in winning new customers, and are motivated by opening new doors rather than managing established accounts. You are competitive, commercially astute, and determined to be the person who consistently delivers growth.
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