Midas
New Business Development Manager
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New Business Manager – Professional Coffee Equipment
Location - National Field-Based Role Package - £45,000 Basic + Uncapped Commission + Company Car/Allowance + Benefits
The Company
Our client is a globally recognised manufacturer of premium commercial coffee machines, with over 100 years of innovation and engineering excellence. Their equipment is trusted by specialty coffee roasters, independent cafés, hospitality groups and foodservice operators across the world. As UK business continues to grow, they’re investing in ambitious sales professionals who can accelerate their expansion by winning new customers and developing their distribution network.
The Opportunity
This is a genuine 100% New Business Development position. You'll be responsible for identifying opportunities, creating demand and winning new customers across your territory. Your focus will include:
- Prospecting and generating new business opportunities every week.
- Winning new distributor partnerships and developing new routes to market.
- Identifying opportunities with coffee roasters, independent cafés, hospitality groups and foodservice operators.
- Building a healthy pipeline through networking, referrals, exhibitions and proactive business development.
- Managing the full sales cycle from initial contact through to negotiation and closing.
- Working closely with distributors to help drive new customer acquisition.
- Becoming a recognised face within the UK coffee community.
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Success in this role is measured by new customers won, revenue generated and market growth. If you're a driven sales hunter who thrives on winning new business, opening new accounts and building a sales pipeline from scratch, we want to hear from you. We're looking for someone who loves the challenge of prospecting, identifying opportunities and converting them into long-term commercial partnerships within the professional coffee market. You'll spend your time out in the field, meeting prospects, generating leads, building relationships and winning business—not managing an existing customer portfolio.
Who We're Looking For
We're interested in ambitious sales professionals who genuinely enjoy hunting for new business. You'll ideally have:
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- A proven track record in 100% new business sales.
- Experience selling within the coffee industry, commercial coffee equipment or wider hospitality and foodservice markets.
- Experience working with distributor or dealer networks would be advantageous.
- A confident approach to cold calling, prospecting, networking and developing opportunities from scratch.
- Strong commercial awareness with excellent negotiation and closing skills.
- The resilience, motivation and determination to consistently exceed sales targets.
- A passion for coffee and the specialty coffee industry.
- A full UK driving licence and willingness to travel extensively.
This Role Is Perfect For Someone Who...
- Loves winning new customers.
- Gets excited by building a pipeline from nothing.
- Enjoys being on the road meeting prospects.
- Is naturally competitive and target-driven.
- Wants uncapped earning potential.
- Prefers hunting for new opportunities rather than managing existing accounts.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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