Starcount
New Business Director
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About Starcount
Starcount is fast-building a reputation as one of the most exciting, innovative audience data products in the market. We are delivering significant performance uplifts for our partners.
In an industry of commoditized data where everyone has access to the same signals, Starcount gives clients a unique advantage: the ‘Why’ intelligence layer. The ultimate competitive advantage isn't just knowing what someone bought; it’s knowing why they bought it. Starcount exists to reveal these hidden motivations by bringing together fragmented data across online web behaviours, banking spend transactions, and telco movement. We don't just find shoppers; we reveal their reasons for choosing every brand so our clients can deliver high-performance outcomes across every channel.
We are an independent challenger business, quickly scaling across media agencies, media owners, and brands directly. Our data is applied across omnichannel campaigns, including Out-of-Home (OOH), Connected TV (CTV), digital, paid social, mail, and CRM.
We are a small but growing team based in Liverpool Street, London.
The Role
As our New Business Director, you will be the engine of revenue growth for our business. Your mission is to ensure Starcount’s high-performing audience data becomes front-of-mind for every campaign.
This is a high-impact, consultative sales role for an intelligent, well-connected professional who understands the media ecosystem. You understand that the best sales come from solving a client’s problems and know how to navigate the planning, insights, and activation teams of holding groups and independent agencies alike.
You are already a trusted, respected voice across UK independent agencies and holding groups. You possess the strategic gravitas to sell to planning leads, the data literacy to convince insight teams, and the relationships to get in the room with activation/ client leads.
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Key Responsibilities
Marketers and agencies often struggle to translate great insight work - usually built from claimed surveys into actionable, high-performing media. Starcount bridges this gap. Your job is to position Starcount up the value chain, showing we are not just a tactical data vendor, but a strategic insight, planning, and activation partner for the entire ecosystem.
Working at Starcount is agile and fast-paced. We are looking for someone who thrives in an entrepreneurial environment. Your days will be varied and rewarding, with ample opportunity to get involved in multiple areas of the business.
Agency & Brand Outreach
- Leverage existing senior relationships across UK holding groups and leading independent agencies to drive adoption of Starcount data across planning, insight, and activation teams.
- Act as the primary commercial contact for Data Strategists, Media Planners, Insight Directors, and Audience Activation Leads to ensure Starcount is a line item on every relevant brief.
- Target progressive brands directly - specifically their in-house digital and marketing teams - demonstrating how our ‘Why’ data transforms their campaign ROI.
AdTech & Media Owner Partnerships
- Sell the unique performance benefits of onboarding Starcount data into media owners' and publishers' first-party environments to drive higher yields for their inventory.
- Manage and maximize our commercial presence across the adtech stack, ensuring Starcount data is seamlessly available, discoverable, and prioritized across all key DMPs, DSPs, and SSPs.
- Drive revenue scale without compromising our data’s premium positioning or allowing it to become commoditized.
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Technical Fluency & Effectiveness
- Become fluent in Starcount’s unique data taxonomy, confidently translating complex client briefs into high-performing audience segments.
- Work closely with our internal data scientists and product teams, effectively translating marketplace feedback and client needs to shape our product roadmap.
- Ensure campaign effectiveness is measured wherever possible, securing the data and performance metrics needed to build undeniable, ROI-led case studies.
What You Need to Know
Required Skills & Experience
- A proven track record of selling data, SaaS, or media solutions directly into media agency networks (planners, insights, and investment/activation).
- Being media literate and showcasing a deep understanding of the realities of running omnichannel data-driven campaigns.
- Proven ability to manage complex, multi-stakeholder sales cycles, moving clients from trial/tactical use to enterprise-level commitment.
- Comfort with the concepts of geo data, attribution, campaign measurement, and performance benchmarking.
- The hunger to build a pipeline autonomously, combined with a collaborative team-first mindset.
Nice-to-Have Skills
- Experience being hands-on with data across programmatic and paid social ads managers.
- Familiarity with clean rooms, identity solutions, and the evolving AI landscape.
Our Benefits
- Holiday: 25 days annual leave
- Work-Life Balance: Early Friday finishes (4pm)
- Hybrid Working: 2 days in our London office, 3 days WFH
- Pension: Salary Sacrifice Pension scheme
- Equity: Employee Share Options scheme
- Salary: Competitive base salary + uncapped commission structure
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