Lyme Bay Winery (LBW Drinks Ltd.)
New Business Manager
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New Business Manager
Company Description
Lyme Bay Winery (LBW Drinks Ltd.) produces premium alcoholic drinks under the Lyme Bay Winery and Jack Ratt brands, focusing on high-quality products with exceptional taste. The company combines strong technical knowledge and industry experience to craft award-winning wines and spirits. Multiple international awards across its range highlight the commitment to excellence and innovation. All products are created at Lyme Bay Winery in the heart of the Axe Valley, Devon, offering a distinctive regional heritage that supports a growing, quality-driven drinks business.
Role Description
The New Business Manager is a full-time remote role responsible for identifying, developing, and securing new business opportunities for Lyme Bay Winery across targeted markets and channels.
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Day-to-day activities include:
- Prospecting and qualifying leads
- Conducting sales presentations
- Preparing proposals
- Negotiating commercial terms with prospective customers
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The role involves building and maintaining strong relationships with key accounts, collaborating with internal teams on pricing, product positioning, and promotional activities, and monitoring performance to ensure sustainable growth. The New Business Manager will also analyze market trends, competitor activity, and sales data to inform business planning and recommend growth strategies, while maintaining accurate records and reports in CRM and other business systems.
Qualifications
- Strong skills in New Business Development and Account Management to drive growth and manage relationships effectively.
- Solid Business Management and Business Planning skills to support strategic decision-making and long-term commercial success.
- Robust Analytical Skills to interpret market data, evaluate performance metrics, and identify actionable insights.
- Excellent communication, negotiation, and presentation skills, with the ability to influence stakeholders and close deals.
- Experience in sales or commercial roles within FMCG, beverages, or related industries; knowledge of premium alcoholic drinks is an advantage.
- Ability to work independently in a remote setting, demonstrate strong organizational skills, and use CRM and digital tools effectively.
- A relevant degree or equivalent professional experience in business, sales, marketing, or a related field is beneficial.
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