Aston Villa Football Club
New Business Sales Executive
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Department: Venue Sales & Commercial Development
Department Hours of Work: 35 hours per week
Contract Type: Permanent
Salary: £32,960 per annum
Location: Bodymoor Heath Training Ground
Closing Date: Sunday 2 August 2026
The Department
The Venue Sales and Commercial Development Department are responsible for the sales of all our matchday hospitality and premium matchday experiences at Villa Park. We have recently expanded our range with over 15 areas and around 5,000 hospitality covers and we are continuing to grow - offering world-class, premium experiences in the Premier League in an unrivalled atmosphere, helping our guests create the kind of matchday memories that last a lifetime. We have a new opportunity for a New Business Sales Executive to join the team.
The Role
We have an exciting opportunity for a New Business Sales Executive to join our team. You will be responsible for driving new business revenue and developing strong client relationships to grow hospitality sales. A key focus of the role is to work in partnership with the Head of Hospitality Sales to support sales into new hospitality developments, while maximising opportunities across all hospitality products and revenue streams. A key responsibility of the role is the effective management of the sales pipeline through the Club's CRM system, ensuring all customer interactions, sales activity, opportunities, and account information are accurately recorded and maintained.
- Regularly review and requalify leads
- Monitor pipeline performance
- Contribute to accurate sales forecasting by analysing business activity and reporting on revenue, conversion rates, and sales performance to the Head of Hospitality
- Represent Aston Villa Football Club at external and internal networking events
- Play a key role in VillaWorks and other commercial initiatives
For further information about the Role, please see the Role Profile.
The Person
You will have demonstratable sales experience in a target driven environment with a proven track record of identifying, developing, and converting new business opportunities. You will be a strong, confident negotiator, with proven experience in building reports and strong relationships with external stakeholders from initial contact. You will also be an enthusiastic and motivated individual who has a passion for sales ability to identifying new opportunities, following up on potential leads, and driving the business forward with new customers.
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- Demonstrable sales experience in a target driven environment
- Strong, confident negotiator
- Proven experience in building reports and strong relationships with external stakeholders
- Enthusiastic and motivated individual
- Ability to identify new opportunities and follow up on potential leads
- Ability to drive the business forward with new customers
You must have the ability to work well under pressure and to meet deadlines with the ability to multitask and prioritize appropriately. You will also have strong verbal and written communication skills which are clear, concise, and accurate to internal/external stakeholders. You must be able to work flexible hours as the Club requires, this will include matchday working across evenings and weekends as and when required and you will need to have access to a vehicle and/or the ability to travel between our Club sites; Villa Park and Bodymoor Heath Training Ground.
Why join us?
There has never been a better time to join Aston Villa Football Club. Our drive to succeed is visible on the global stage, we are building a family ethos and culture to be proud of, and realizing our ambitious plans for the expansion and improvement of our world-class facilities. If you are already excited by this challenge and want to play your part in our historic Club, then you'll be pleased to hear about our amazing staff benefits you'll receive whilst working for us! See our Staff Benefits booklet to find out more.
As part of your application, you will be asked to:
- Upload your CV
- Answer the following question:
- Please outline your key skills, qualities, and experience which make you the ideal candidate for this role (400 words maximum)
Right to Close Vacancy Posting Early
The Club reserves the right to close any advertised vacancies earlier than the advertised closing date if sufficient applications have been received.
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Equality Statement
Aston Villa Football Club celebrates the diversity of its Club and embraces equal opportunities for all. We welcome applications from all candidates regardless of age, race, disability, gender reassignment, pregnancy and maternity, sexual orientation, marriage and civil partnership, sex, and religion or belief.
Safeguarding Statement
Aston Villa Football Club is fully committed to safeguarding children and adults at risk across our Club. As such, we adhere to Safer Recruitment processes and for some roles a satisfactory enhanced disclosure via the Disclosure & Barring Service may be required prior to starting in a role at the Club. For more information, please see Aston Villa Football Club | The official club website | AVFC - Safeguarding
There has never been a better time to join Aston Villa Football Club. Our drive to succeed is visible on the global stage, we are building a family ethos and culture to be proud of, and realizing our ambitious plans for the expansion and improvement of our world-class facilities. If you are already excited by this challenge and want to play your part in our historic Club, then please take a look at our current vacancies and apply today!
Can't see a role for you at the moment but want to join our talent community and stay in touch with us? Introduce yourself below and we will be in touch as and when we have any vacancies which may be a good match for you!
We are at the heart of English football, a majestic name, with a decorated past and an exciting future. The Club are proud that both our first teams compete in the top flight of English men's and women's football with our Academies shaping the next generation of elite footballers. We are determined to keep growing - both on and off the pitch. Our drive to succeed is visible on the global stage, we are building a family ethos and culture to be proud of, all whilst realizing our ambitions plans for the expansion of our world-class facilities. For more information, see here.
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