Pembrook Resourcing
New Car Sales Manager
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Salary: £40,000 Basic | OTE: £75,000–£80,000 + Company Car + Benefits
The Opportunity
An exciting opportunity has arisen for an experienced New Car Sales Manager to join a high-performing main dealership. This is a fantastic role for a driven automotive professional looking to lead a successful sales team, maximise profitability, and deliver an exceptional customer experience.
You'll be responsible for managing the day-to-day performance of the new car sales department, coaching and developing your team, and ensuring manufacturer standards and dealership targets are consistently achieved.
Key Responsibilities
- Lead, motivate and develop a team of Sales Executives to achieve and exceed sales objectives.
- Drive new vehicle sales, finance penetration, and value-added product performance.
- Monitor daily, weekly and monthly KPIs, ensuring sales targets and profitability are achieved.
- Coach the team through regular one-to-ones, deal reviews and performance management.
- Ensure every customer receives a first-class buying experience, resulting in high levels of customer satisfaction and repeat business.
- Manage stock levels and vehicle ordering in line with manufacturer requirements and market demand.
- Maintain compliance with FCA regulations and dealership sales processes.
- Work closely with the Head of Business and other department managers to maximise overall dealership performance.
- Support marketing initiatives, local events and manufacturer campaigns to generate new business opportunities.
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About You
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We're looking for someone who has:
- Previous experience as a New Car Sales Manager, Sales Manager or an experienced Business/Transaction Manager ready to step up.
- A proven track record of delivering strong sales performance and profitability within a franchised dealership.
- Excellent leadership, coaching and people management skills.
- Strong commercial awareness with the ability to analyse performance and drive improvements.
- Outstanding communication and customer service skills.
- A full UK driving licence.
What's on Offer
- £40,000 Basic Salary
- £75,000–£80,000 OTE
- Company Car
- Excellent bonus structure
- Ongoing manufacturer and management training
- Career progression within a successful dealer group
- Pension scheme
- Employee discounts and additional company benefits
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