B&R Industrial Automation GmbH
OEM Applications Sales Manager

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At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to: Local Division Manager
In this role, you will have the opportunity to execute the UK Machinery OEM (Original Equipment Manufacturer) drives sales strategy to support the relevant business strategy. You will be supporting OEM customers and driving sales in the UK market with low voltage AC drives, PLCs & HMIs and servo products. The role requires a strong level of cross-business collaboration with a focus on technical and application sales, hunting and business development activities.
Our Team Dynamics
Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.
What’s in it for you?
We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.
Your Role and Responsibilities
In this role, you’ll help run what runs the world, by taking on meaningful work that drives real impact.
- Work model: Hybrid
- Executes the UK Machinery OEM sales strategy and business plan meeting business objectives, supporting volume, mix and profitability targets for the local division
- Focuses on OEM hunting and business development activities to ensure growth and increase in market share in the Machinery OEM market
- Develops and implements solutions, product packages and software applications for OEM customers
- Supports in preparing sales proposals and negotiates contracts to secure new business
- Delivers product demonstrations and presentations to showcase the value and benefits of ABB’s solutions
- Collaborates with OEM hubs and the division to develop OEM application solutions that are technically appropriate, value adding and cost effective
- Identifies and understands key OEM market trends and drivers and provides feedback on customer and market requirements for development activities
- Executes the Communications plan to increase market and brand presence covering campaigns, trade shows, events and related activities
- Uses appropriate tools and processes for market mapping and developing OEM customers through the various sales stages
- Prepares sales forecasts and other sales-related information
- Demonstrates ABB’s core values and group safety and integrity standards and acts accordingly
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Qualifications for the Role
- Strong experience in supporting Machinery OEM customers and relevant segments
- OEM application expertise and proven experience in drives and automation (Drives, PLCs, HMIs, Servo products)
- More than 5 years of front-end customer facing sales experience
- Strong commercial focus, ability to demonstrate experience in driving sales and new business development activities
- Strong customer and market focus, able to position the portfolio in a highly competitive market
- Degree or equivalent in Electrical Engineering or related technical field
- Passionate about technology, innovation, sustainability and energy efficiency
- Holder of a full UK driving licence
Benefits
ABB offers a full range of benefits to help you thrive at work and beyond.
- Competitive salary
- 25 days annual leave plus bank holidays
- Competitive contributory pension scheme
- Life assurance
- Flexible benefits scheme (Includes options to buy/sell holidays, health checks, dental, eye care, gym memberships, cycle to work, gadget discounts and more)
- Internal mobility opportunities, mentorships & access to projects globally
- Employee Assistance Programme
- Generous employee referral scheme
- Company car or cash for car allowance
- Hybrid working
- Private medical cover for yourself
- Generous bonus scheme
For the 6th consecutive year ABB UK has been recognised as a Top Employer in UK. Being certified as a Top Employer showcases an organisation’s dedication to a better world of work and exhibits this through excellent HR policies and people practices.


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More about us
ABB Motion provides pioneering technology, products, solutions and related services to industrial customers to increase energy efficiency, improve safety and reliability, and maintain precise control over processes. The portfolio includes motors, generators and drives for a wide range of applications in all industrial sectors.
Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.
Run What Runs the World. #ABBCareers
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences. Ready to make an impact? Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
Why ABB
Working at ABB gives you the opportunity to contribute to a healthier and more prosperous world. Add to your story by joining a passionate team, focused on pushing the boundaries of technology to drive performance, shape new business models and find new ways of working that benefit our customers, partners and society. We want you to be proud of being part of ABB.
We care
At ABB, we care about our people and their stories. We create safe, fair, equitable and inclusive working environments in which our people can succeed and develop, regardless of gender, ethnicity, sexual orientation or cultural, religious or social background. Diverse teams make us stronger. ABB is also committed to a high standard of integrity in everything we do.
We grow
We help our people succeed and develop, and we empower them to create their own careers at ABB. Our benefits, reward and development programs encompass a wide array of offerings.
How to apply
Do you want to shape the future, together with us? Get more insights into our recruitment process and find some helpful tips and tricks how to join the team. Make our story your story.
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