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OOH Director
**Spark Foundry – Account Director: Lead OOH Product Delivery
About Spark Foundry
Spark Foundry is the Acceleration Agency, part of a thriving global media network under Publicis Groupe, the world’s leading communications group.
- Global reach: 8,000+ employees, 110 offices across 70 countries.
- Our expertise: Identifying, learning, and responding to growth opportunities faster than competitors.
- Mission: Helping brands accelerate their goals—from short-term wins to long-term transformation.
- Culture and values: Challenging conventional wisdom, valuing diverse perspectives, and fostering inclusion through initiatives like The Collective (D&I team) and Firestarters (internal next-gen board).
Commitment to diversity & inclusion: We actively promote an environment where everyone feels welcomed, supported, and empowered to contribute. We celebrate equal access to opportunity for all backgrounds, including race, sex, disability, and more.
Team & Culture
- Diverse team: Spark Foundry adheres to inclusion practices by holding regular reviews, leadership guidance, and educational initiatives to foster a culture that celebrates diversity.
- Relationship-driven: We prioritise strategies over "yes agency" thinking, asking tough questions to deeply understand client needs.
- Learning organisations: Knowledge is shared internally through tools and frameworks designed for actionable insights.
- Accountability: Your commitment to our core values is reflected in how we hold ourselves accountable to each other regularly.
The Role: Account Director (OOH Product & Delivery)
Overview You will lead the UK Spark Outside (OOH) offering, reporting both to assigned clients and supporting the Business Director in agency development.
Your primary focus is delivering best-in-class OOH solutions in alignment with our core strategies: integrated, data-driven, and innovative. This will involve:
- Guiding a team that creates solutions integrated smartly, with a data + tech-driven approach,
- Ensuring outputs scale production, precision, and accuracy profitably.
- Reflecting these planning approaches with large, growing brands.
Key Responsibilities
Client & Strategic Leadership
- Lead the revenue and KPI targets for your portfolio of clients, ensuring OOH scales efficiently.
- Develop and execute SMART business growth plans for Key Clients, coordinating with senior stakeholders.
- Translate complex client business goals into high-impact OOH strategies for planning, buying, and activation.
- Work closely with media owners, methods, agencies, and planning teams to drive media strategy and structure where necessary.
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Operational Delivery
- Oversee a team delivering high-efficiency, high-quality, and high-personalisation OOH solutions.
- Manage the adoption of best practices, ensuring they are commercially sound and set word-potently against competitors.
- Implement the Planning Framework within structured commercial frameworks ensuring adherence to SLAs, PRF (Proposal Review Outcomes), and audit access.
- Ensure collaborative partnerships between trading, activation, data, automation, and innovation teams.
External & Internal Influence
- Lead the branding, enablement, recruitment, leadership development, and strategy for all OOH clients.
- Represent the UK market and broader UK Spark vision within your professional stakeholder networks.
- Drive growth strategies in alignment with Publicis Media’s broader OOH product initiatives through thought leadership and best-of-class insights.
Performance & Commercial Responsibility
- Forecast spend accuracy and adhere rigorously to controls like commercial guarantees and contracts.
- Monitor performance with clarity for internal stakeholders, inform leadership via insights, and compare against other commercial partners and industry benchmarks.
- Champion data-driven and technology-uplifting opportunities improving practice, processes, efficiency, and continuous improvement.
Specific Competence Requirements
Technical & Strategic Skills
√ Excellent OOH expertise covering planning, buying, and placing campaigns using tools (e.g., Purl, Route, Planner, Touchpoints). √ Deep consumer-based data strategy to optimize and engage audiences. √ Ability to marry strategic OOH planning with broader client objectives. √ Strategic expert in marketing and advertising methodology, including digital programmatic & advertising concepts, digital content distribution (e.g., Posterscope digital technology).
Business & Commercial Acumen
√ Strong drive to convert challenges into solutions to evaluate growth opportunities aligning with business KPIs. √ Mastery in proactive project management, adaptability to varying workloads and high-pressure environments. √ Demonstrate commercial savvy to negotiate contracts, refine pricing structures, and upscale product through strategic decision-making.
Leadership & Collaboration
√ Exceptional service continuity skills to drive trends, partnerships, and supplier relationships expansions with key accounts. √ Highly client and stakeholder-focused, fostering strong intermediator relationships in trading, CS, and planning. √ Trusted advisor, with persuasive communication skills across internal/external audiences to education, influence and present ideas affecting brand impact.
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Technical & Experience Requirements
Experience:
- Proven success in accounting roles across OOH including agencies of similar size.
- Experience with creative agile marketing teams creating innovative media frameworks.
- Proficiency in analysis, data insights, financial tracking, and automated tech-driven workflows.
Intellectual & Relational Traits:
- Doctoral understanding of trend impacts and technological trends on modern marketing.
- Agile in eliminating constraints / working cross-functionally within OOH—and change components of branding elements like strategy and computation.
- Resilient, opportunistic, solution-oriented in high-impact, structured domains.
Why Join Spark Foundry?
Benefits
We believe in investing in, and rewarding, employees the right way.
Core benefits include:
- Golden hello (welcome bonus for joining)
- Private healthcare access, health cash plan, business-class travel
- Work-life balance: pension (including employer contributions), life assurance, significant parental leave allowance, flexible working options.
- Career development pathways with promotions, internal programs, incentives for excellence across your team.
Check the Publicis Groupe Careers Site for full details of benefits like shared agenda, Employee Action Groups (EAGs).
Diversity & Inclusion
Spark values commitment to increasing diversity and fostering equitable work cultures. Our growing networks and role transitions are always aimed at fulfilling core ethic values:
- Equal opportunity access.
- Active accommodation via flexible process adjustments during the application and interview stage.
- Please flag if you require reasonable support accessibility to ensure the same opportunities for you.
We commit to discrimination-free recruitment, transparently addressing diverse backgrounds (race, gender identity, disabilities, neurodiversity, etc.).
Guided by our values:
- Listen with empathy
- Uplift each other
- Take responsibility
- Embrace change—building an environment where anyone can always:
Feel seen, respected, and included.
Ready to build something extraordinary?
We look forward to hearing from you.
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