Asda
Optical & Pharmacy Customer Coordinator
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Optical & Pharmacy Customer Coordinator
Job Title
Optical & Pharmacy Customer Coordinator
Location
Asda House
Employment Type
Full time
Contract Type
Permanent
Hours Per Week
37.5
Salary
Competitive salary plus benefits.
Category
Buying
Closing Date
6 July 2026
Asda has reworded the job title and removed references to previous responsibilities (e.g. "Healthcare Marketing Lead"). Below is the reformatted version of the role description under the revised heading, preserving all content exactly as specified:
Job Title
Optical & Pharmacy Customer Coordinator
About the Role
You’ll be a hands-on professional responsible for planning, executing, and managing customer-focused activities within Pharmacy and Optical, aligning efforts with Asda’s commercial objectives and brand ambitions.
This role covers the full lifecycle of campaigns—from planning to execution—across in-store, online, POS (point-of-sale), social media, and paid media. You will drive growth, ensure compliance, and build coherent, impactful customer communications.
Your work will network closely across category, commercial, digital, media, and PR teams, ensuring all touchpoints reinforce the right messaging and deliver measurable results.
Responsibilities
Marketing Ownership for Pharmacy & Optical
- Lead the development and execution of the marketing calendar for Pharmacy and Optical, aligned with commercial and customer objectives.
- Deliver end-to-end campaigns, including seasonal promotions (e.g. flu, allergy), product launches, range changes, and customer events.
- Collaborate cross-functionally with category, commercial, digital, and media teams to maximise impact across all channels.
Media & POS Planning
- Oversee POS execution plans for all stores and formats, in partnership with the POS Business Partner.
- Support paid media planning with Global Category Header (GHS) and external agencies, ensuring Healthcare receives appropriate weighting and measurable ROI.
- Lead creative brief writing and communications strategy to ensure messaging is data-driven and customer-focused.
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Digital Content & Social Media
- Work with Digital & Online Doctor teams to maintain compliance, commercial alignment, and updates on Asda.com and Asda Online Doctor content.
- Develop and deliver a social media strategy, increasing reach, relevance and engagement, including seasonal campaigns, colleague features, and service promotions.
- Explore activation of Pharmacy & Optical through Asda’s corporate communications, PR, and influencer networks.
PR, Campaign Visibility, and Local Toolkits
- Liaise with the Asda PR team to generate awareness of innovations, key achievements, and community impact in Healthcare.
- Build targeted campaign toolkits for local activation.
- Ensure visibility of Pharmacy & Optical campaigns in internal trade forums, comms updates, and stakeholder meetings.
Campaign Performance & Reporting
- Monitor campaign performance and provide post-campaign evaluations with key learnings.
- Assign responsibility for managing the Healthcare marketing budget, working closely with Finance to and ensure cost efficiency and reinvestment opportunities.
Leadership of the Customer Activity Plan
- Own the Healthcare customer activity plan end-to-end, integrating trade, commercial and marketing inputs into a coherent calendar.
- Align all customer touchpoints (POS, digital, social, in-store and media) to reflect commercial goals and use tactical prompts to support objectives.
- Control and govern delivery, benchmarking activities across every stage, including:
- Introduction via campaign set-up or altered brief.
- Execution to delivery.
- Performance metrics tracking.
- Act as the main sign-off point for all Pharmacy & Optical live customer activities.
- Drive discipline in quarterly campaign timelines, ensuring everything reaches audiences precisely, on-budget, and with full expected impact.
- Lead governance through clear visibility via trackers, updates, performance reports and regular progress reviews.
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Flexible and Hybrid Working
To balance the need for collaboration and operational flexibility, Asda operates a hybrid working model requiring a minimum of 3 days per week in the office (home or office).
Further restrictive days may be enforced due to operational needs (e.g. visits to suppliers, stores or depots) each quarter.
Benefits
You’ll earn a competitive base salary and enjoy a generous package of perks and discounts at Asda:
Financial Benefits
- Discretionary company bonus (employer at discretion).
- Pension allowance up to 7% matched by Asda.
Store and Purchase Benefits
- 15% discount on all in-store and online purchases.
- Access to a shopping and financial planning service.
Wellbeing Support
- Stream services ( happiness, mental health, financial support).
- 24/7 virtual GP & Telehealth service.
- Counselling coverage.
- Health & dental cash plans.
- Employee assistance helpline available 24/7, supporting colleagues and their families.
Work & Personal Flexibility
- Range of PriceLooker Offers (valet parking, gym memberships, airport car parking, movie theatre tickets and access to major theme parks).
Family and Inclusive Culture
- Strong parental flexibility: Adoption leave, shared maternity/paternity leave, neonatal care leave, fertility treatment assistance.
- Asda Allies Inclusion Networks foster diversity and belonging, actively celebrating differences.
Representation and Loyalty
All colleagues are encouraged to bring their true, authentic selves to work—rewarded by the ethos ‘Proud to be Asda, and Proud to Be You’.
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