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MKM
MKM is the leading independent builders’ merchant in the UK, and we were established in 1995. Our people are what make us unique in what we do. Today we have more than 143 branches and over 3300 employees nationwide. Whilst we continue to grow, we are constantly striving to always attract, recruit, retain, promote, and support a diverse mix of colleagues that create a sense of belonging to the ‘MKM family’ for everyone. We hope you will join us on our journey!
Purpose of Role
Lead MKM's organic growth strategy, driving visibility, customer acquisition and revenue through SEO, content, Digital PR, local search and emerging AI-powered search platforms. Working across Digital, Marketing, Commercial and Trading teams, you'll ensure MKM is discoverable wherever customers search, research and buy.
Key Responsibilities
Organic Growth Strategy
- Own and deliver MKM's organic growth roadmap.
- Align activity with commercial priorities and customer demand.
- Embed search best practice across the business.
SEO & Website Optimisation
- Lead technical SEO improvements including site architecture, indexation, structured data and Core Web Vitals.
- Work with Development teams to improve visibility, user experience and conversion performance.
- Act as the SEO lead within development and release planning discussions, ensuring new features, site changes and platform enhancements protect and improve organic visibility.
- Assess the SEO impact of major website developments, migrations, product launches and technical releases before implementation.
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AI Search & Future Discovery
- Improve MKM's visibility across AI-powered search experiences.
- Optimise content and digital assets for discoverability, citations and authority.
- Identify opportunities created by changing search behaviours and technologies.
Local Search & Branch Visibility
- Own and develop MKM's local search strategy across the branch network, maximising visibility, engagement and lead generation through Google Business Profiles, Yext and other local search platforms.
- Ensure branch information, services and product availability are accurate and consistent across all local listings, whilst monitoring and improving rankings, reviews and customer engagement.
- Work closely with Branch Directors to identify local growth opportunities, support branch campaigns and drive branch-level performance.
Content, Local Search & Product Visibility
- Develop the search-led content roadmap.
- Improve product content, customer journeys and local branch visibility.
- Use customer insight and search demand to identify growth opportunities.
Digital PR & Authority
- Deliver Digital PR activity that builds authority, coverage and backlinks.
- Develop relationships with relevant industry and trade media.
- Support thought leadership and reputation-building initiatives.
Performance, Reporting & Innovation
- Monitor organic performance and provide actionable insight.
- Build dashboards measuring traffic, revenue and visibility.
- Identify opportunities to use AI and automation to improve efficiency and performance.
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Knowledge & Experience
- Experience delivering successful SEO and organic growth strategies in ecommerce or omnichannel environments.
- Comfortable leading technical SEO discussions with development teams, assessing the impact of website changes, releases and platform enhancements to protect and improve organic visibility at scale.
- Strong understanding of technical, local and content SEO.
- Experience with GA4, Google Search Console and leading SEO platforms.
- Knowledge of Digital PR, authority building and content strategy.
- Understanding of AI search and emerging search technologies.
- Strong commercial, analytical and stakeholder management skills.
KPIs
- Organic traffic, revenue and conversions.
- Search visibility and share of search.
- AI search visibility and brand citations.
- Digital PR coverage and authority signals.
- Local search and branch performance.
- ROI from organic growth initiatives.
Benefits
- A competitive pay package.
- Generous discretionary bonus scheme
- Substantial staff discounts
- Training and development opportunities
- Holiday scheme which rewards length of service
- Holiday Purchase Scheme
- Perkbox discounts
- Contributory pension scheme
- Financial Planning Support
- Cycle to work scheme.
- Free parking
- Enhanced Maternity
- Enhanced Paternity
- Employee Assistance Programme
- Mental Health Support
Any queries, please call: 01482 262280
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