Bensons for Beds
Owned Brand Manager
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About the Role
We’re looking for an experienced Owned Brand Manager to join our growing commercial team and take responsibility for the development, performance, and long-term strategy of our owned brands. You’ll be accountable for delivering profitable growth through compelling product ranges, clear brand positioning, and excellent cross-functional collaboration across design, supply chain, merchandising, marketing, and retail.
What You’ll Do
- Own the end-to-end brand roadmap, from concept and product development through to launch, lifecycle management, and rationalisation.
- Develop and maintain strong brand positioning and value propositions that resonate with our target customers and support channel strategies (stores, online, and wholesale where applicable).
- Translate market insights, customer feedback, and commercial data into actionable product specifications, features, and price architecture.
- Work closely with design and product teams to brief, approve, and iterate ranges, ensuring consistency of quality, fit for purpose specification, and cost targets.
- Partner with supply chain and buying to set order plans, margin targets, and inventory strategies that balance availability and working capital.
- Develop seasonal range plans, promotional calendars, and NPD pipelines that drive sales and margin improvements.
- Liaise with marketing and visual teams to create impactful launch packs, product copy, imagery, and in-store merchandising tools.
- Monitor brand and SKU performance, producing regular commercial reviews and taking timely corrective action where required.
- Manage stakeholder relationships and influence senior decision-making through clear commercial rationale and reporting.
- Champion sustainability and cost-efficiency opportunities in product design and sourcing.
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What We’re Dreaming of Seeing
- Proven experience in brand, product, or range management, ideally within furniture, homewares, sleep, or fast-moving retail categories.
- Demonstrable track record of delivering profitable NPD and range performance against sales and margin targets.
- Strong numeracy and commercial analysis skills, able to interpret sales, margin, and inventory metrics.
- Excellent stakeholder management and communication skills, able to lead cross-functional projects.
- Knowledge of product specification, costing, and supply chain processes, with experience of working alongside offshore suppliers an advantage.
- Organised, proactive, and able to prioritise competing demands in a fast-paced retail environment.
- Degree or equivalent experience in marketing, business, product design, or a relevant discipline is desirable.
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The Best Sleep is When We Feel Comfortable…
We believe in creating a workplace where everyone can be their authentic self. We welcome applicants from all backgrounds and treat all candidates with respect. If you’re passionate about building brands and delivering great customer experiences, we’d love to hear from you.
The Cool Side of the Pillow (Our Benefits)
We offer a competitive package and a range of colleague benefits to support your wellbeing, career, and financial security:
- Competitive base salary with role-appropriate bonus and performance incentives.
- Colleague discount across our product ranges.
- Health and wellbeing support including employee assistance services and cash-back options for selected therapies.*
- Financial: Group Income Protection and pension scheme provided by Legal & General.*
- Leave: Generous annual leave entitlement with buy & sell flexibility and enhanced parental leave.*
- Your Career: Learning and development programmes and access to internal progression opportunities.
- Group Life Assurance of 2x annual salary and ongoing recognition schemes. *(Qualifying periods apply)
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