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Company Description
laurenmae.co builds agentic marketing systems for Web3 teams that need their marketing function to operate strategically and operationally without a traditional full-time marketing hire. The work focuses on AI-powered prospecting pipelines, outreach automation, content infrastructure, and AI-driven visibility tailored to each product, audience, and growth goal. These systems are designed to compound in effectiveness over time, supporting sustainable traction and measurable outcomes. With six years of experience in Web3 and a decade in marketing, including roles at Algorand Foundation, Decentraland, and Concordium, laurenmae.co partners with funded Web3 teams through project-based and retained engagements to create marketing motions that consistently deliver results.
Role Description
The Owner role at laurenmae.co is a full-time, on-site position based in the London Area, United Kingdom. This role is responsible for setting the strategic direction of the company, overseeing client engagements, and designing end-to-end agentic marketing systems for Web3 teams. Day-to-day tasks include developing AI-powered prospecting and outreach workflows, defining content strategies and operational infrastructure, and ensuring delivery quality across all projects. The Owner will manage business development, nurture client relationships, and monitor performance metrics to refine systems over time. This role also includes overseeing financial health, leading collaborations with partners, and staying current with Web3 and AI trends to keep offerings competitive and relevant.
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Qualifications
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- Strong background in marketing strategy and operations, with experience designing and implementing scalable systems for B2B or Web3-focused organizations.
- Hands-on expertise with AI tools and automation platforms, particularly for prospecting pipelines, outreach workflows, and content production or distribution.
- Proven experience in Web3 or blockchain ecosystems, including familiarity with protocols, communities, and go-to-market dynamics within the sector.
- Demonstrated ability to manage client relationships end to end, from discovery and scoping through delivery, measurement, and ongoing optimization.
- Experience running or owning a business or practice, including basic financial management, forecasting, and long-term planning.
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, action-oriented marketing narratives.
- Comfort working on-site in the London Area, United Kingdom, and collaborating closely with local and global partners.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience; prior roles at Web3 or technology companies are highly beneficial.
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