PAHO Consultant - Social Media and Multimedia

Frequency and Quality Assurance

In accordance with PAHO Consultant Policy POL-3.16.2, the contract is structured around outputs and deliverables. Based on the estimated level of effort, CMU anticipates up to 20 working days per month, totaling up to 100 working days during the contract period. The actual number of days worked each month may vary based on the volume and timing of deliverables, as determined in coordination with the supervisor and aligned with the program's operational needs and the approved Biennial Work Plan (BWP). Workload distribution will follow the agreed work breakdown structure and supporting documentation submitted for payment approval. All outputs will undergo supervisor review and quality assurance procedures and must be delivered in final, publication-ready form. Deliverables will be assessed for compliance with PAHO communication, editorial, branding, accessibility, and other applicable quality standards.

Responsibilities and Deliverables

All products to be delivered will be defined and agreed with the supervisor on a monthly basis. They may include:

1. Design, produce, and adapt social media content (e.g., graphics, short videos from YouTube, podcasts, press conferences, reels, carousels, and infographics) for PAHO’s regional and Director accounts on X, Facebook, Instagram, and LinkedIn.
2. Assist with content scheduling, planning, and uploading posts for institutional and leadership accounts, using Hootsuite Enterprise, on a weekly or monthly basis, as well as during priority periods.
3. Draft and/or proofread social media copy, including campaigns, news stories, captions, scripts, headlines, and graphic texts, in both English and Spanish.
4. Generate performance and analytics reports (monthly and/or per campaign), summarizing key metrics, results, lessons learned, and recommendations to optimize digital impact, including news topics, stories, and leadership accounts.
5. Conduct social listening, using Hootsuite Enterprise and/or other insights tools available, to capture audience insights and emerging conversations, informing more relevant, timely, and impactful social media content creation.
6. Support audiovisual content production for digital platforms, including selecting and adapting short video fragments (“shorts”), editing transcriptions, and preparing metadata or thumbnails.
7. Coordinate with the multimedia team to ensure consistency across formats and alignment with visual identity and accessibility standards.
8. Deliver final asset packages in editable and publication-ready formats for storage and posting, using platforms such as Canva, Teams, and others as defined by the supervisor.
9. Contribute to innovation in digital communication by applying best practices in social media channels, visual storytelling, accessibility, and audience engagement.

Qualifications

• University degree in communications, journalism, digital media, marketing, public relations, social sciences, or another related field.
• At least 7 years of progressively responsible experience in social media management, digital communications, content development, audience engagement, or related fields.
• Demonstrated experience developing and implementing social media strategies and managing institutional social media accounts across multiple platforms.
• Experience creating, adapting, and optimizing content for digital channels, including text, images, short-form video, and multimedia products.
• Proven ability to monitor performance metrics, analyze audience engagement, and translate data into actionable recommendations.
• Experience supporting communication campaigns in international organizations, public institutions, or multicultural environments is desirable.
• Fluency in English or Spanish, with a good working knowledge of the other language, is essential.
• Working knowledge of Portuguese and/or French is an advantage.

Quality Assurance and Payment Modality

The consultancy is expected to commence on or about 1 August 2026 and will run through 31 December 2026, in alignment with CMU’s approved Biennial Work Plan (BWP) and HR Plan for 2026–2027. Any extension of the consultancy will be subject to continued institutional need, satisfactory performance, compliance with the Consultant Policy, availability of funds, and prior approval in accordance with applicable PAHO procedures. The consultancy is output-based, and depending on the scope, volume, and timing of agreed deliverables, the estimated level of effort could be up to 20 working days per month. The number of days worked in any given month may vary and does not guarantee a fixed workload. Work planning and prioritization will be coordinated with the designated supervisor to ensure alignment with CMU operational requirements, while preserving the independent nature of the consultancy arrangement. All deliverables must be submitted in a final, publication-ready format and will undergo technical review and quality assurance by the designated supervisor. Quality control mechanisms may include structured feedback from internal stakeholders, verification of compliance with organizational communication standards, and selective review of outputs against agreed deliverables, timelines, and performance indicators, as defined in the Terms of Reference. Payment will be made monthly upon submission and formal approval of a brief progress report certifying the deliverables completed during the reporting period. The report must outline the activities undertaken, the outputs delivered, and any issues affecting implementation. Payments are contingent upon the satisfactory acceptance of deliverables and compliance with agreed timelines and quality standards. Remuneration will be based on PAHO daily consultancy rates, commensurate with qualifications and experience, and aligned with the applicable consultancy bands. For planning purposes, the consultancy is budgeted at an estimated rate of approximately USD 260 per day within the Band B consultancy range, subject to final determination at contract issuance and in accordance with PAHO policies and procedures.

ADDITIONAL INFORMATION

This vacancy notice may be used to identify candidates for other similar consultancies at the same level. Successful candidates will be placed on the roster and subsequently may be selected for consultancy assignments falling in this area of work or for similar requirements/tasks/deliverables. Inclusion in the Roster does not guarantee selection for a consultant contract. There is no commitment on either side. Only candidates under serious consideration will be contacted. All applicants are required to complete an on-line profile to be considered for this consultancy. For assessment of your application, please ensure that your profile in the PAHO Career page is updated; all experience records are entered with elaboration on tasks performed at the time. Kindly note that CV/PHFs inserted via LinkedIn are no accessible. A written test may be used as a form of screening. If your candidature is retained for interview, you will be required to provide, in advance, a scanned copy of the degree(s)/