Hilo By Aktiia
Paid Acquisition Lead (m/f/d)
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Paid Acquisition Lead (m/f/d)
Hilo by Aktiia Growth Performance Marketer
About Hilo by Aktiia
High blood pressure is the world’s most common disease, resulting in 18 million deaths annually. Hilo by Aktiia aims for a future where no lives are lost or damaged due to uncontrolled blood pressure through cutting-edge technology.
We are a venture-backed scale-up with $96M+ raised, combining 18 years of research from CSEM and stand behind the world’s first medically accurat cuffless blood pressure monitor for everyday use. The device holds a CE Mark as a Class IIa medical device and was FDA-cleared in 2026 as the first cuffless OTC blood pressure monitor in the U.S. We operate remotely-first, headquartered in Neuchâtel, Switzerland.
Role Overview
This is a high-impact growth role for a commercially savvy performance marketing specialist to lead Hilo’s paid acquisition engine across Meta, Google, and Amazon. You will be accountable for €7.8M+ annual budget with significant scalability ahead.
Currently, we collaborate with specialist agencies on campaign execution—but your focus lies in driving performance, challenging assumptions, refining measurement, and ensuring every euro delivers maximum ROI.
We seek someone confident enough to:
- Discuss CAC models with Finance
- Optimise creative performance with Brand
- Strategise channels with agency partners
Location: Remote within Europe Travel: Quarterly team gatherings + occasional workshops.
Core Responsibilities
Paid Acquisition Performance
- Own acquisition performance across Meta, Google, and Amazon
- Manage and hold accountable agency partners for high-class outcomes
- Invest strategically across channels by leveraging data and business impact
- Monitor KPIs (CPA, CAC, acquisition efficiency)
- Identify and test new growth opportunities and emerging channels
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Smarter Growth Engine
- Develop AI-powered workflows to:
- Improve reporting, planning, optimisation, and decision-making
- Automate repetitive processes efficiently
- Continuously refine and scale the acquisition function for long-term success
Measurement & Experimentation
- Build and refine attribution and CAC models
- Establish incrementality testing frameworks and experimentation mechanisms
- create clear reporting for commercial stakeholders
- Partner with Finance to strengthen marketing efficiency and economics
Partnering Across the Business
- Collaborate with Brand to enhance campaign results
- Work directly with Analytics and Tracking teams
- Forecast, plan, and allocate budgets with Finance
- Advise on scaling marketing investment across the organisation
Essential Requirements
- Significant experience owning paid acquisition for:
- DTC, subscription, marketplace, consumer internet, or tech businesses
- Deep expertise in Meta advertising and strong command of Google acquisition channels
- Track record of managing substantial paid marketing budgets
- Ability to scale channels while improving efficiency
- Strong commercial and analytical acumen
- Experience managing external agencies and holding them accountable
- Hands-on AI adoption to optimise workflows and marketing performance
- Thrives in high-growth, fast-moving environments
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Nice to Have
- Experience in Amazon advertising
- Background in subscription/revenue-based models
- Knowledge of healthcare/medtech/pharma Regulation
- Prior experience building incrementality testing frameworks
- Skills with:
- GA4
- Attribution platforms
- Looker/Metabase
- Tag management tools
Success Milestones
First 30 Days
- Map out Hilo’s acquisition ecosystem, measurement requirements, and growth priorities
- Build strong stakeholder relationships (including agencies and internal teams)
- Quickly identify performance-improvement opportunities
First Year
- Deliver measured improvements in acquisition efficiency
- Strengthen centralised measurement frameworks
- Establish AI-driven systems for automation and team scalability
Why Work at Hilo by Aktiia?
- Join a company reshaping tech-healthcare at global scale
- Craft solutions for cardiovascular success worldwide
- Contribute to a fast-scaling Kleiner Perkins-backed start-up with €96M+ backing
- partnership with a culture celebrating excellence, urgency, and inclusivity
- Investigative salary + attractive benefits
Our Core Values in Action
- Move the Needle: Do more with sharper target—innovate fearlessly and prioritise success.
- Move Fast, Learn, Refine: Celebrate progress over perfection, iterate boldly, and embrace learning from failure.
- Team First: Cultivate trust, transparent debate, and alignment so the team stands together.
Be part of a bold mission, illuminating the future of cardiovascular healthcare.
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Jessica, London
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