Embassy of Beauty
Paid Acquisition Manager (Google & Meta)
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Own our paid acquisition end to end — Google Ads and Meta, across both our UK and US sites. Hands in the accounts, not coordination. You set strategy, build and optimise the campaigns yourself, and own new-customer growth.
📍 London (UK-based) · covering UK & US markets
Working in our Kensington office 5 days a week.
About Embassy of Beauty
We exist to discover the unseen in beauty — the world's most niche and exceptional brands, curated with integrity and tested by our own team before they reach a customer. We began as the UK home of Biologique Recherche and have grown into a curated multi-brand retailer, now trading in the UK and newly launched in the US. Small, ambitious team where your work shows up in the numbers every week.
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What you'll do
- Own strategy, structure, budgets and daily optimisation across Google Ads (Search, Shopping, Performance Max) and Meta, for UK and US
- Grow new-customer acquisition — our number-one commercial priority — balancing brand vs non-brand and prospecting vs retargeting
- Brief and iterate creative with our designer, grounded in what converts
- Own conversion tracking integrity across GA4, GTM, Meta pixel/CAPI and Shopify, treating Shopify as the source of truth
- Report weekly on the KPIs that matter: new-customer revenue share, brand vs non-brand, blended and channel ROAS/CAC
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What we're looking for
- 4+ years hands-on in Google Ads and Meta yourself (not briefing an agency) for a DTC/ecommerce business
- Strong in GA4 and GTM; sceptical of platform attribution; able to spot when the data is lying
- Shopify experience
- Clear, direct communicator who explains performance without jargon
Bonus: premium beauty/skincare/luxury DTC · launching or scaling a new market (especially the US)
You'll work alongside our Ecommerce Manager, in-house designer and CRM & Retention Manager.
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