Fruition Group
Paid Digital Marketing Lead
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Paid Digital Marketing Lead
6 Month Contract - Outside IR35 Remote, UK
A contract opportunity for an experienced Paid Digital Marketing Lead to own the day-to-day execution and optimisation of paid digital programs for a fast-growing B2B SaaS business, spanning Google, LinkedIn, programmatic, Meta, Reddit and emerging channels. The Paid Digital Marketing Lead will play a central role in driving ICP account reach, pipeline creation and revenue impact, with genuine ownership of channel strategy rather than just campaign delivery.
The Paid Digital Marketing Lead will be hands-on in the platforms every day, building and optimising campaigns, while also shaping channel mix, budget allocation and account-based targeting strategy using ABM and intent data platforms. AI is central to how this role operates, with tools like Claude integrated into daily workflows to accelerate research, creative iteration, reporting and optimisation, so this suits someone genuinely curious about applying AI to raise the speed and quality of their work.
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The role also has a strong testing and insights angle. The Paid Digital Marketing Lead will run structured testing roadmaps across creative, messaging, audiences and channel mix, and translate performance data into clear recommendations for campaign, content and field marketing teams.
Paid Digital Marketing Lead – Key Requirements:
- B2B experience essential, SaaS highly desirable
- Strong hands-on experience managing campaigns across LinkedIn, Google Ads and programmatic platforms
- Experience with ABM and intent data platforms (e.g. Demandbase, 6sense) for account-based targeting
- Confident shaping channel strategy, budget allocation and testing roadmaps, not just executing campaigns
- Strong analytical skills, comfortable translating campaign data into actionable insights
- Genuinely curious about AI tools (e.g. Claude, ChatGPT) and integrating them into daily workflows
- Strong communication skills, with confidence to collaborate across marketing and digital stakeholders
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This Paid Digital Marketing Lead contract offers genuine scope to shape paid media strategy and drive measurable pipeline impact for a fast-growing B2B SaaS business.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
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