Croud
Paid Media Account Director
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Paid Media Account Director
Senior Paid Media Account Director – Shrewsbury, UK
(Hybrid Working – 3 days in the office per week) Attractive benchmarked salary of £45,530 – £54,030 (reflecting skills and experience within our progression framework)
Company Overview
Croud is a global, full-service digital marketing agency with a unique business model designed to drive sustainable growth in the evolving marketing landscape. Recently recognised as:
- Sunday Times Best Place to Work (2022 & 2023)
- Performance Marketing Employer of the Year (PMW)
At Croud, we unlock potential by empowering our people, clients, and communities within a rapidly changing economy. Our model is built on a network of Intelligent, Creative Specialists, ensuring superior brand outcomes while fostering a culture of:
- Collaboration & long-term vision
- Continuous learning & mutual support
- Innovation & future thinking
- Generosity, inclusion, and empowerment
- Purpose-driven impact on people, the planet, and global communities
Role Overview
The Paid Media Account Director is a strategic leader responsible for the commercial success, technical architecture, and operational excellence of a client portfolio. Key responsibilities include:
- Leading as the primary client-facing contact for your assigned set
- Building future-fit objectives aligned with client goals
- Cultivating a high-performance culture among reporting managers and executives
Responsibilities
1. Strategic Architecture & Commercial Growth
- Drive the strategic vision and commercial expansion of your portfolio:
- Lead strategic planning for high-value, complex accounts, aligning initiatives with client commercial outcomes.
- Design cookie-free/privacy-first cross-channel strategies integrating Paid Search, Social, and emerging digital channels.
- Identify and pitch cross-departmental growth opportunities (upsells/cross-sells) to strengthen long-term client relationships and agency revenue.
- Accurate forecasting & risk modelling:
- Develop client-set forecasts, accounting for market trends, seasonality, and tactical initiatives.
- Ensuring financial confidence in scale and profitability.
2. Technical Innovation & Quality Control
- Set industry leading technical standards for your department:
- Troubleshoot high-level technical barriers (e.g., cookie depreciation, iOS privacy updates).
- Define bidding & campaign structures optimised for scale and performance.
- Champion automation adoption across internal processes (tech-first culture).
- Establish and enforce rigorous QA protocols to manage commercial risk.
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3. Creative Strategy & Industry Influence
- Elevate the agency’s output with data-driven creative strategies:
- Set creative-led performance benchmarks and present recommendations grounded in data analysis.
- Build ** senior-level partnerships** with platforms (Google, Meta, etc.) to secure:
- "Best in Class" agency status
- Early access to critical betas and emerging features.
- Identify and exploitation long-term opportunities in evolving digital channels.
4. Operational Leadership & Team Culture
- Mentor & manage a team of SAMs, Managers, and Executives:
- Protect workload balance by prioritising high-impact tasks and pushing back on non-strategic requests.
- Foster a positive, inclusive culture with effective conflict resolution.
- Oversee career development, fair compensation (sales commission), and confidence-building.
- Ensure agency efficiency:
- Design operational systems for maximum impact across your “pod.”
- Maintain profit-centric oversight of internal budgets contributing to client-set profitability.
- Provide transparent, real-time updates to internal stakeholders.
Person Specification
Experience & Qualifications
✅ Degree-level education or equivalent industry experience. ✅ In-depth expertise in Paid Social and/or PPC advertising (demonstrable via case studies). ✅ Proven track record in client-facing roles, with experience in:
- Managing commercial expectations and negotiating adjustements.
- Autonomy in strategy generation and opportunity identification. ✅ Extensive line-management experience, including:
- Mentoring, training, and career progression for Direct Reports.
Key Skills
🔹 Analytical mindset with strong mathematical & data literacy. 🔹 Excellent communication (oral/written) and presentation skills. 🔹 Proficiency in Microsoft Office (required: Excel, Word, PowerPoint). 🔹 Deadline-driven, capable of calculated risk-taking. 🔹 Client expectation management under pressure.
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Benefits
Croud offers a hybrid-model flexible, with 3 mandatory days in office (based in Shrewsbury) and remote options for the remaining days.
Core & Unique Benefits
🍎 Progression & Development:
- Clear career pathways, regular performance reviews.
- Paid sabbatical at 7 years (unpaid option at 5).
💼 Financial & Wellbeing Perks:
- 25 days paid holiday/year.
- Discretionary annual performance-based incentive.
- Sales Commission and recruitment referral bonuses.
- Contribution to Health & Wellbeing programmes.
- Home Office Monitor Kit.
🍏 Social & Lifestyle:
- Weekly free lunch.
- 2 Recharge Days/year (flexible leave).
- Wellbeing stipend + Medical Cash Plan.
🚆 Commute & Travel:
- Ride-to-Work, ** Railcard**, and Season Ticket Loan Scheme.
🌍 Family & Community Support:
- Enhanced primary-secondary leave + extended Parental Leave.
- Year-round offsites, team socials & holiday parties.
- Life insurance, income protection, and retirement pensions.
📚 Learning & Recognition:
- Access to a curated 3rd-party learning platform + Croud Campus (in-house development).
- Peer-to-peer recognition scheme (Bonusly).
Company Values
Croud operates by five core behavioural pillars: 🔗 "In it together" – Collaboration, integration, and outcome-focussed partnership. ✨ "Eye on the future" – Futurism, creativity, and innovation. 🤝 "Generous in spirit" – Development, inclusion, and birthday-wishes. ✅ "Do what you say" – Integrity, accountability, and accountability. 🌱 "Make a difference" – Purpose aligned with global/local impact.
Equal Opportunity Employer – All candidates assessed on merit, skills, and fit. Croud does not discriminate based on gender, marital status, race, religion, age, disability, or sexual orientation. Internal candidates welcome as part of transparent recruitment.
Standard working hours: 9:00am – 5:30pm (flexible with manager agreement). Occasional out-of-hours work may be required.
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