Digital Waffle
Paid Media Director
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Paid Media Director
Paid Media Director | UK (Remote)
A fast-growing ecommerce-focused digital agency is hiring a Paid Media Director to lead strategy across a portfolio of ambitious consumer brands.
About the Role
This is a senior client-facing role for someone who combines deep platform expertise with commercial thinking and exceptional communication skills. They are seeking a senior professional who can confidently engage with clients and prospects, including leading strategic reviews, pitching new business, and navigating complex performance conversations.
Role: Paid Media Director Salary: Up to £80,000 Location: Fully remote (UK)
Responsibilities
- Own paid media strategy across a portfolio of ecommerce and consumer brands
- Lead high-level client relationships, acting as the senior strategic contact across accounts
- Develop performance strategies aligned with client commercial goals, profitability, and growth targets
- Drive performance across Meta and TikTok, with a strong understanding of how they fit into a broader acquisition strategy
- Present recommendations, insights, and strategic direction to senior stakeholders and prospective clients
- Support new business pitches; convert opportunities into long-term partnerships
- Mentor and develop paid media specialists across the team
- Collaborate closely with creative teams to improve campaign performance and creative effectiveness
- Analyse performance data, attribution, and measurement frameworks to drive better decision-making
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Requirements
- Extensive experience managing large-scale Meta campaigns within ecommerce environments
- Strong TikTok advertising experience with deep knowledge of platform best practices
- Experience developing paid media strategies directly tied to business outcomes and commercial performance
- Excellent presentation and communication skills, with confidence in leading client conversations and pitches
- Strong understanding of ecommerce customer acquisition and performance marketing principles
- Ability to explain complex performance data in a clear and compelling way
- Experience mentoring or leading high-performing paid media teams
- Background within agencies or fast-paced digital environments preferred
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Ideal candidates are commercially minded paid media leaders who balance building growth strategies, presenting to senior stakeholders, and helping win new business through expertise and credibility.
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